Some of you aren’t going to like this post much but I want you to know it’s mean to be a kick in the butt for myself just as much as it is for you guys. It’s time to remember that we aren’t just bloggers, we’re business owners and entrepreneurs. Part of that is taking responsibility for ourselves, our time, and our work.
These are three excuses that either I make myself or I hear readers make all the time and we’re going to look these excuses in the face and tell them they’re not needed anymore. We’re going to punch these excuses in the face (figuratively, because literally punching things usually isn’t a good idea) and tell them to take a hike so we can run our businesses the way they need to be run.
1. Someone already did what I want to do so I need to come up with something else.
I used this excuse for far to long in my product creation, but you know what? It was just an excuse because I was afraid. I was terrified that everyone would think the other products were better and hate mine. You may have this issue when it comes to the things you blog about, PLR packs you write, Squidoo lenses, or whatever else.
Saying that only one person can have a product out on a given topic is like saying that they should get rid of all of the other crime shows because Law and Order is so popular (which would be sad because Castle is so fun to watch) or that only one author should write about dragons. How boring would that be? You mean I could only have my Jane Yolen books or Christopher Paolini books?
This isn’t the Highlander (is this one reference too many? lol). There can be more than one. Even in universities you’ll see two professors picking different textbooks to teach the same information because they bring something different to the table. With your products or blog posts you’ll be bringing something different than other bloggers and writers. You’ll be bringing YOU, your insights, and your experiences.
2. I don’t know how to do x, y, or z.
Okay.. and? No one knows what they’re doing when they get started. That’s part of what we’re doing here. If it was easy, everyone would be doing it. Luckily there are a ton of resources out there to teach you what you need to know, and a lot of them are even free!
Don’t know how to embed a YouTube video or add a contact form to your blog? Bonnie has you covered. Need to set up a Facebook page? I did a video showing you how. There are tons of other people posting awesome and free tutorials to help you do what you need to do. Saying you don’t know how and giving up is just an excuse. Get your hands dirty and figure it out!
This is one of those situations where you need to take control of your own journey. No one is going to just hand you all of the information, you need to head over to Google/Bing and find it and then you need to put in the time. Sometimes it’l be easy, sometimes it won’t be. Sometimes you’ll be sitting here with 6 tabs open trying to figure out why your Camstudios records are all playing back at 2x speed. It’s frustrating, but when you find yourself on the other side having learned and bettered yourself it’s going to feel amazing.
3. I don’t have time to work on my business.
Well, it’s your business. If you don’t have time to work on it then it’s you and the people who depend on you that take the hit. This isn’t a job where your boss is going to force you to work 8 hours a day. You have to want this and find time.
Bonnie recently told a story on her blog with a quote that really hit home. There are 24 hours in a day, which is 168 hours a week. We all have that same 168 hours a week to get things done. Think about the most productive or successful person you know. Ya, you have the exact same amount of hours available as they do.
So, how do you fit everything in those hours you have available? Everyone’s different. It may mean you need to spend a little less time watching your favorite TV shows, checking your social networking sites, drop a project to focus on others, or get better at saying no when people ask for favors.
Simply trying to find time to work on your business isn’t enough. You have to MAKE time.
Once you make time, you need to use it wisely. There are days I have maybe an hour or two to focus on work. Maybe it was a heavy errand day or I had plans with family. Either way, I need to plan ahead and use that time wisely. That means I sit down, skip checking Facebook, only read emails from readers/buyers/clients, and get to work on the most important task that needs to get done.
If you’ve been making time and you’re still falling behind it may be time to get harsher with which projects you drop or think about hiring some help.
What excuses hold you back when it comes to running your business? Leave a comment below. And I know this may have sounded a little harsh, but you and I both know that sometimes that’s what it takes! My inbox is always open if you’re having a hard time and need some help. Keep being your awesome selves!