Social media is the number one promotion technique I suggest. Just get out there and engage with people in social media. Share cool stuff and build a relationship so they’ll want to click your links.
Well, if you don’t have a social media following already (I hope you’re at least trying to grow one), it can be frustrating when people tell you to use Facebook or Twitter to generate traffic. Here are a few tips for generating some traffic even if you don’t have a lot of likes or followers.
1. Use hashtags.
Even Facebook has hashtags now, meaning you can use them on Twitter, Facebook, Pinterest, and several other social media platforms. People use hashtags to search for content they want to read. An example is a “#” with a word in front of this. For example, I’ll probably tag this one with #blogging.
I know on Twitter and Facebook I check hashtags to find information or interesting people to follow. During my favorite shows I’ll be searching related hashtags to join in on conversations.
Don’t go overboard. 1-3 hashtags is fine but any more than that and it’ll start to look annoying and spammy.
If you’re not sure which hashtags to use, search it for yourself and see what people are talking about and how often people are posting in there. You want an active hashtag because that means people are using it and likely reading it.
2. Tag an expert or blogger with a bigger following than you.
This one should really be used sparingly because it’s so easy to end up looking like a spammer. Make sure you have a legitimate reason to use this method.
Basically, this works best when you are directly talking about someone else’s blog post. For example, if I’m creating a list of my three favorite bloggers it would be appropriate to tag them in the share.
Another time it would be appropriate is if I find a great blog post by someone I follow and I link to it, add some information, and include my opinion in a blog post, basically responding to their post.
If you’re doing this too often it looks bad, but I know that when someone writes about me and tags me in a tweet, I retweet it. It helps them and it helps me get more exposure.
3. Use groups and communities to your advantage.
Google has communities, Facebook has groups, and Pinterest has group boards. Find ones that you can join in your niche. Always read the rules first. Some won’t allow links, come have limits.
Of course, joining this you’ll still need to build trust by joining in on conversation and only posting relevant information. The great thing is that there are already people there. Not only do you have a group of people interested in your topic but you can connect with them and find out more about what they want and need, problems they have, and things like that.
This is a great way to get inspiration for your blog and products too.
How to you get traffic from social media before you have followers?