Lately I’ve been seeing a lot of discussion about using memes in your marketing. I actually just posted a poll about it in my Facebook group (which you’re welcome to join and participate in).
So, if you don’t know what a meme is they’re basically funny or relatable pictures with text on them. I’m sure you’ve seen some common memes such as:
Overly Attached Girlfriend
Futurama Fry (Do Not Know If)
There are a lot more than that out there. Basically they follow a template with a picture and a general format but you add your own text to them. They’re incredibly popular. There are tons and tons of sites dedicated to them and people on social media love to share them. The thing is, a bad meme can easily get ignored or worse – get people clicking the unlike button.
So, how do you leverage the power of memes without embarrassing yourself? I’ve got three tips for you and from there I’d love to hear your tips and opinions on memes in the comments.
1. Make sure your meme audience is the type that will appreciate memes.
Some niches are serious, personal, or sensitive and memes aren’t going to be appropriate or just aren’t going to get shared. If you’re in the men’s hair loss niche, I can bet there are a lot of people pretty sensitive about the subject. Even if you manage to create a relatable meme that your FB fans enjoy, there is a good chance they’re not going to feel comfortable sharing it. Think about your readers, are they going to enjoy your memes and if so, is it something they’d want to post to their own wall?
2. Know the meme you are sharing.
Just putting any text on a meme image is not a good idea. Learn about the meme and how it’s used. In fact, there is an entire meme dedicated to when people use memes incorrectly:
The best way to learn more about memes is to read up on one you’re thinking about using (unless you’re already familiar with it) and to look at examples. You can head over to a site like Know Your Meme that’s full of mostly correct information about memes.
People who love memes are generally pretty annoyed when they see a popular one used incorrectly. If you’re not sure you can always asking someone you know and trust to take a look at it, but generally you should understand how a meme looks just by Googling the name and looking through images.
3. Don’t overuse memes.
Obviously your main goal is to provide value to your audience. Memes can be funny, relatable, and get some social share action but don’t spend all your time on memes. They’re meant to get you engagement and help get more eyes on your page. If there isn’t anything that interests them when they head to your page your effort is lost. Posting meme after meme isn’t a good idea unless that’s the point of your Facebook page. Of course, if that’s the point of your page you probably don’t need these meme tips.
On the pages I use memes I generally don’t post more than one or two a week with links, infographics, videos, and text posts in between. Memes are a small part of my Facebook promotion.
To those of you who use memes, what other tips can you suggest for people thinking about making their first meme?
Do you think memes in business are a bad idea? Let me know in the comments.