5 Ways to Reuse Freebies You Send to Your List

Are you joining in on Tiffany Dow’s blogging and list building challenge? I have been hard at work writing blog posts and preparing gifts for you guys as part of this challenge, though today I’m sitting at my computer with a horrible headache and an awful cold. I’ve been switching between working and napping so I can get my work done. Not letting this cold keep me down!

A lot of people in the challenge have the blog posting down. I’ve been emailing with a few that are struggling with the freebies. I’m not going to go into detail about what to create for your list (Ruth already did that here) but I do want to talk about what to do after you’ve sent the gift out to your list.

Now, I don’t really have an issue with creating something specifically to give to my list but as an online marketer I’m always thinking about productivity and using time wisely. Once I create this free podcast or short report is there a way I can reuse it down the line?

Some freebies might not be viable to reuse, it depends on what you make. I’m putting together a list of good keywords for Squidoo for my SquidsPro list as one of their freebies. Those keywords will likely be used pretty quickly so it won’t be something I want to resuse. I’m also creating a short report for them so there are ways I could reuse that.

Recycling is a GOOD thing!

Recycling is a GOOD thing!

Here are some ways you could put your freebie to more use:

  1. Add it to a follow up series. You can set it up to automatically send the gifts out over a period of time when someone signs up. I probably won’t do this because I don’t use follow up messages outside of my PLR store and I’m thinking about removing them there. The main reason I don’t like using them is because new opt-ins end up getting two emails in a day from me if I broadcast on a day they get a follow up message and I don’t want them to feel bombarded as soon as they sign up.
  2. Change the format and expand to create a full product. If you create a short report, how about turning it into a video or podcast? You could also just make it longer and create a great low priced product with work you’ve already done. I know that the seven page report I wrote earlier today could be expanded into a product by adding in video tutorials, check lists, and things like that.
  3. Create a bunch of related products that can be packaged together into a product. One week could be a report. Another week could be a checklist. Another might be a podcast. Plan them out so after you give them all to your list you can package them up as a product. Be sure to let your list know whats up though so they don’t buy it if they already have all the parts. I’d say something along the lines of, “These items were previously only available to those who were on my list earlier this year. I’ve now packaged it all together and added x, y, and z and I’m making it available for everyone!”
  4. Alternatively, if it’s already big enough to be a full product, you an tell your list you’re giving it to them for free for signing up and put it directly up for sale for people who aren’t on your list. They’ll love that they’re getting a paid product for free just for reading your emails.
  5. Include them as bonuses to paid products. That’s my plan with the Squidoo report I wrote. I’ll send it out to my list next week and after that it will only be available as a bonus to my paid products. We all know how bonuses can help you sell a product and it’s a great way to reuse something you’ve already created.

What do you plan on doing with your freebies after you email them out? Leave a comment and let me know.

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  1. Oh, I hear you on the double emails to list members using the scheduler. Not using a scheduler goes against a lot of the good points of building a list, like “communications on autopilot”. I guess it all depends on how frequently one sends out an email and the purpose of the list. I think I’ll put your #5 to work too. Thanks for the ideas.
    Kater recently posted..Business Branding PLRMy Profile

    • I don’t really go for the communication on autopilot thing with my online marketing lists. I may schedule blog posts and broadcasts ahead of time if I’m going to be out of time but generally you get an email right after I write it. It’s a personal preference thing and really depends on how you are using your list. Mine is mostly to keep people informed of new content here.

  2. Good info.
    I am wondering about sending the same freebie again. If I send something out and my list keeps growing, there will be lots of people that didn’t get it. I would like to send out to them. So do you send out again to everyone? How do you work that?
    I see in #3 that you combine things for updates, but I am talking about the same freebie.
    Gail Hess recently posted..Spring is Just Around the Corner – It is Almost Outdoor Grilling SeasonMy Profile

    • There area few options if you want to be able to give the freebie to new opt-ins.

      1. Follow up messages. You can schedule it to send out the freebie a week after they sign up or even longer if you want.
      2. Let them download it when they download your current opt-in freebie at sign up.
      3. Send it out again later and let them know that yous end it out x time ago but you knew there were people who may not have gotten it.

  3. Great post! I have one more idea (for PLR sellers): if you write an opt in ecourse or report, package it up as PLR and sell it in your PLR store down the line 🙂

    And yeah, I have the same trouble with using the follow up emails. I am thinking one solution could be to only schedule the follow ups on a day when you don’t normally send out broadcasts (Aweber lets you schedule follow ups at certain days and times)
    Ruth recently posted..Slow Doesn’t Matter When You Look Back In HindsightMy Profile

  4. Thanks for all the great ideas. My list is new, so I’m trying to figure out the best way to set it up.

    I’m thinking of having a pw protected page on my site so new members would have access to everything. I would include the pw in each newsletter. Still figuring it out.
    Pat Busch recently posted..Bonding with KittensMy Profile

    • That wouldn’t be a bad idea. I would suggest only including the password on the emails where you tell them about freebies. Otherwise they’ll probably get tired of hearing it! Just remind them to save that first email so they don’t lose the password.

  5. This is something I seriously need to consider with all the free video tutorials and written reports I’ve done to date over at the blog. I need to figure out new ways of using the content.

    I was seriously thinking of turning my Podcast series into a full fledged product.
    Bonnie Gean recently posted..Video Sunday – Episode #12My Profile

    • It’s something I try to think of as I create content. There is almost always a way to put content to more use and with how much we have to do and how little time there is to do it, finding ways to be more efficient is nice.

      • What do you do when you originally offered FREE videos that are uploaded to YouTube?

        The podcast tutorial I did have all the videos loaded into YouTube. If I turned this tutorial series into a full-fledged product, do I remove the videos from YouTube or leave them there?

        That’s the part that prevents me from turning it into a product. The next step doesn’t make sense to me! 🙂
        Bonnie Gean recently posted..How to Create a Podcast Show, Part 4My Profile

        • If you’re posting them to your blog, I’d probably turn them to private so they could only be seen from your blog and if you decided to turn it into a product I’d add to it. Find places you can go more in depth and allow people to download the videos as well when they buy it.

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