As I’m sitting here working on my first info product it seems that everyone’s talking about product creation. It’s really exciting because I love learning more. Tiffany Dow is hosting an awesome 90 day product creation challenge. (Expect a lot of blog posts about the process as I work my way through it.)
Well, there is this guy I’m friends with on Facebook named Caliban Darklock. He’s a really awesome guy who isn’t afraid to be himself and I love that. He occasionally posts videos on YouTube that at first glance normally seem like random stuff or rants but almost always end up teaching me something and I find that totally fascinating. He’s kind of one of my heroes because he just gets out there, is his unique self, and helps everyone he an along the way.
Okay, well, on to what this blog post is actually about.
WARNING: If you’re offended by strong language or men in face paint, this video isn’t for you.
He posted this video called “What the fuck do I even DO anyways?” I had an idea of what he did but I was curious to learn more. He talks about product creation and says a lot of things that make so much sense.
You’ll notice early in the video he focuses on TESTING his steps. Remember when I blogged about being afraid to release my info product I said I was going to go through and follow my steps to make sure everything works and I’m not missing anything. I think this step is so important if you’re really aiming to help your buyers. You don’t wan to leave them lost halfway through because you forgot to explain a small step in the middle.
The other thing he talks about is production value. When Tiffany was releasing her confidence class I bought every issue. (It’s fantastic and I highly recommend it.) Each issue was (if I remember correctly) $5. Each issue wasn’t hugely long but the information was great and I was happy to pay for each and every one. The thing is, I know that if it had just been a regular PDF with no graphics or images it would have been a lot shorter and could have easily left people feeling like they didn’t get much value. By dressing it up and making it look nicer she was able to make the newsletter look much more professional.
I don’t think there is anything wrong with just putting the information out there but perceived value is always something you need to think about and you can really up that perceived value by dressing your report up and making the information more visually pleasing.
Like this post? Don’t forget to tweet it out using the Twitter button below!