Blog Commenting 101: Why Do It? Hint: It’s not about backlinks

Today I had a bit of a “harsh truth” type post planned but I decided to save it for tomorrow because I know a lot of you guys also follow Tiffany Dow and I want to give you some time to recover from her “swift kick to the rear end” post about making excuses in business. I’ll finish it up after dinner and share that with you tomorrow instead. =D

Instead we’ll be talking about blog commenting. A lot of people really underestimate the power of commenting on blogs, or they just do it completely wrong. This will be a series of lessons. By the end you’ll know:

  • The real power of blog commenting.
  • How to choose which blogs to comment on.
  • How to craft a blog comment that is more likely to be approved by a blogger.
  • And more!

Today is going to be all about the first bullet point. Most people talk about blog commenting to build backlinks to your site, and you DO gain backlinks this way, but that’s more of a nice added bonus.

I’ve got a little saying about backlinks…


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So, why post blog comments?

It’s all about making connections!

  • Connect with the blogger. I’ll use myself as an example here. I have a lot of bloggers I’ve followed for years. I read their blogs and learned from them. When I first started reading it was almost like these awesome people were so out of reach that all I could do is read and hope to one day be as successful and awesome as they are. I lurked and learned and there is nothing wrong with that, but things started to change the more I commented. I started building a relationship with these bloggers. Now many of them are great friends, partners on projects, or even regulars here.
  • Connect with readers on other blogs. Take a look at some of the comments on my posts here. I have people post fairly often that they see me comment all of the time on so-and-so’s blog or that the were interested in a comment I made and decided to check my blog out as well. I’d have this over backlinks any day.
  • Get your name out there. Part of building your brand is getting your name out there for people to see and remember. Commenting on popular blogs can help with that!In part 3 we’ll talk more about leaving comments that will increase your chances of getting remembered.

It doesn’t take a lot of time for blog commenting to make a huge impact. In part 2 I’ll tell you how I find blogs to comment on and how to spot ones that may not be worth the time of leaving a comment.

If you don’t already comment on blogs, why not? If you do, what are some of your favorite IM related blogs to comment on and why?

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  1. Great Post Amanda! It took me a couple of years for the whole ‘relationship building’ thing to sink in. I know, it sounds horrible doesn’t it? The truth is that I drank the kool aid wayyy back when and believed that getting to the top of Google and learning all of the SEO tricks was what I needed to really boost my business.

    I guess it took me a few years to detox from that – lol

    And thanks for giving us time to recover from Tiff’s post, I needed the post but I also need some time to recover;)
    Rachel Young recently posted..My First Official Vlog (Woohoo!)My Profile

  2. You’re my best commenter! You’re so right – it does build relationships and grow your network. I’ve been working harder at getting out there and reading more blogs and participating. I’ve made some great friendships – including you. 🙂
    Jeni Starr recently posted..Taking My Own Advice…My Profile

  3. I like commenting on Tiffany Dow’s blog because she always comments back – especially if I have a question. It is a two way coversation (actually more when other people comment too).

    • Ya, that’s something I picked up from her. I never really saw that and I visited her blog and she answered every comment. It made me want to check back to see what she said and kept me commenting because it didn’t feel like I was talking to no one. I loved that feeling and it’s what prompted me to start doing it here. It’s really nice having conversations with my readers. It reminds me that there are awesome people on the other side of the screen reading my stuff and makes me work harder to make sure it’s good.
      Amanda Thomas recently posted..Will You Meet Your 2013 Goals?My Profile

  4. Yes, I was definitely a lurker for a long time on quite a few blogs.

    I still lurk some places because I don’t have anything to add to the conversation.

    When I did finally start commenting, I only did it on blogs where the people replied. Because it is about building a relationship with people. Bots don’t care about you. Traffic comes and goes. People though, we get excited with you, commiserate with you and push you to be a better you.
    Minna Bryant recently posted..We Don’t Start Where We Want To Be. We Start Where We Are.My Profile

  5. I’m willing to bet that I’m not the NORMAL visitor. LOL

    I rarely lurked on a discussion forum or a blog, I never know when the heck to stop talking, and I always gotta add my $.02 cents.

    Like you, I have met so many wonderful people through Tiffany’s community, but I’ll be honest – I gravitate to a handful, by visiting their blogs and liking their Facebook pages.

    Why? Because schmoozing is a two-way street. You have to give in order to get!

    You bring up some valid points above Amanda, and I hope our friendship grows. You’re truly an amazing writer/person – and I love the idea of being associated with another gamer! 🙂 hehe

    We may be years apart in age – but our hearts are in the same place and for that, we’re lucky!
    Bonnie Gean recently posted..How to Turn Your Articles Into InfoGraphicsMy Profile

  6. Great post Amanda. I was always a lurker due to time. In December, when I made my schedule, it really helped me have time to go OUT and connect rather than JUST connect there on my blog. It’s almost like letting someone else host a party once in awhile – not being the host hog. LOL!

    I like letting others control the conversation and engaging in what they have to say.
    Tiffany Dow recently posted..Survival PLRMy Profile

  7. Hi Amanda

    I have been reading your post on Tiff’s blog and just wanted to stop by and say hello.

    I used to comment a lot a couple of years ago but kind of got out it because it’s easy to get caught up on commenting, going from blog to blog and not getting any work done, but right now I’m just getting a new focus on what I want to do and who I want to share it with and make my commenting more of a target choice of the people I want to associate with and not just for financial gain.

    I didn’t think I would be commenting on Tiff’s site as much as I have, but that goes to show you that you don’t know where or when the lite is going to turn on for you. Since joining Tiff’s site I’ve been excited to get the next post and when you comment because you enjoy what you’re getting out of the authors articles than financial gain then you are going to comment more often and be more sincere about it.

    Thanks Amanda
    Alexis Salaam recently posted..THE RIGHT MINDSETMy Profile

  8. It took me a while to comment on any blogs, I guess I was a lurker.
    All of the courses I have read tell you to comment for back-links, but don’t be the guy that comments “Nice Post” and expect a back link. They said to add to the conversation.
    Well for the longest time I felt that I had nothing to say, and I was learning a lot by lurking.
    But you don’t get the connection by lurking, and you won’t get anywhere if they don’t know you are there.
    Anyway, nice post. And as Arnold would say… “I’ll be Back.”
    mel recently posted..Welome to 2013, Goodbye to 2012My Profile

    • Those “nice post” comments don’t even get approved here. When you comment you want to add to the conversation by talking about an experience, asking a question, giving your opinion, or talking about what you take away from the lesson. Your comment is a great example of that. =D
      Amanda Thomas recently posted..Will You Meet Your 2013 Goals?My Profile

  9. This is a really great blog with straight-forward facts about blog commenting. Thank you so much for this info.
    Peter Mantu recently posted..This Site Is All About KayakingMy Profile

  10. Hi Amanda. I usually post on your Squidoo site but “followed” you here from Bonnie’s. I was interested in your last post about using Google images. Too many people just cut and paste.
    Anyway, that led me here. I don’t follow too many blogs as I know I would dedicate way too much time reading and posting. So, if I don’t visit anybody’s site, it is nothing personal.
    I was interested in your “No nice posts here” comment. Another blogger who I occasionally read said that he had stopped using “Comment Luv” because people were just following him to get back links and just said Nice post!. But surely, even with Comment Luv, you can choose to approve posts and not accept those which are just looking for backlinks?
    I also stick with the bloggers who take the time to personally answer anything I write. Makes you feel important!

    Best wishes,
    Ann recently posted..How to do your own make over – Style by Jury style – Your faceMy Profile

    • Ya, you can always choose to approve comments but CommentLuv does seem to pull in more spam comments. I love being able to see what my readers are up to so I just deal with the extra spam. To me there is nothing better than being able to see what a reader is working on and click over and leave comments myself.

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