Whenever I read those tutorials about reviewing products the all have this basic format.
- Introduce the product by discussing a horrible situation where this product could be helpful. The typical one in online marketing goes along the lines of: “Another early morning and you head to your PayPay to check for any commissions. Your hand excitedly hovers over the login button. You close your eyes as the page loads. The page pops in and… nothing again.”
- Talk about how you know how they feel. “I was like you once.”