Yesterday I wrote a bit about how to survey your audience after emailing out a survey to my list of PLR buyers and subscribers.
Today I was looking over the results to plan out my next few weeks worth of releases and emails and I was actually very surprised to see how people answered my questions! There were a lot that didn’t surprise me like the subjects they wanted to see me cover. There was a small shift where people were more interested in product reviews than before but overall the niches they wanted were the same.
I want to share some interesting things I found. Now, I don’t want you to go off and think this is what your list wants. The point I’m trying to get across is that you may think you know what your list or readers want and be totally wrong!
For one, I thought my readers were more interested in ebooks and reports. I always get sales when I promote them but according to this they’re much more interested in articles or all-in-one packs. As for other formats, they don’t seem to really care unless they’re part of an all-in-one pack. What this tells me is that it’s not so much the reports and ebooks that make them buy when they click to those sales pages but the “all-in-one” feel they give with bonuses.
Though, that wasn’t the one that really caught me off guard.
Now, I promote quite a bit to my PLR list. I throw in tips and freebies a lot too, but a lot of the time I feel like I promote too much. Well, these were my results when I asked what people wanted to see more of in the emails they receive from me.
What I gather from this is that it’s pretty even across the board with people wanting more freebies, tips, and PLR notifications. I honestly thought that tips and freebies would be WAY higher than anything else. In the notes I actually had a lot of people tell me they’d like to see me send emails with notifications about PLR more often so they don’t miss it. Wait… you want more promos? Not less? I was surprised but now that I know I can work on making more of my subscribers are satisfied with the emails i send out.
I relearned a bit lesson today. Don’t assume you know what your readers are looking for. You are not your target audience – they are! You obviously don’t need to cave in to their every want and desire but knowing what they are looking for can help you build a better community and a more responsive list.
And if you don’t know what they want – ask them! Trust me, you’d be surprised how many marketers never ask and lose out on a lot of valuable knowledge because of it.