A certain WordPress theme came out very recently that’s being promoted pretty heavily. I’m sure you’ve gotten an email for it, I know I got at LEAST a dozen. It promises to build you a working Amazon store type site in a few minutes without you needing to write any content of your own.
If you haven’t heard of it, it’s called Covert Store Builder. It’s a pretty cool theme honestly, I picked it up to see if I could use it to manually add content. It’s got some neat features… but the advertising is kind of misleading.
I assumed the theme itself would be good since they also made Covert Messenger which I loved.
My issue here is that it’s basically saying you can make money without doing any real work. I just want to clear that up and say that you WILL need do some real work. There are a few methods you could take with this:
- Import the Amazon descriptions automatically and focus on driving traffic through social media and/or article marketing.
- Add unique content in the form of informational blog posts and link to the products you’ve listed in your store. (You’ll still need to drive traffic.)
- Or, the best method… import the Amazon products and manually write reviews of the products. Add in some informational stuff in the blog as well. Turn it into a typical Amazon review site but with an awesome theme.
I like the way it keeps the most popular items at the top of the front page. That’s an awesome feature. The wishlist thing is kind of cool if you have a niche where people will actually sign up. Might be cool for a “geeky gifts” type site or something. I’ve got some ideas for it.
So, all in all this theme is really easy to use and can do some neat things, but don’t fall for the “instant profitable site” ad copy, here or anywhere. There is no system that is long term and ethical that you can set up that quickly and make money from with no work. Making money takes work.
Every once and awhile I come across a product where I just feel like the copy is WAY over the top to the point where it kind of makes me angry. With how many copies of this theme they sold, I’m sure there are a lot of people who are going to be disappointed when they can’t make money through essentially auto-blogging. =/