A lot of people who visit my PLR store and are thinking about starting their own ask me a single question – “How many packs of PLR do I need to get started?” Tiffany Dow recently blogged about how much content you need to start a blog and I left a comment with a little story about my PLR shop and it really made me want to blog about the experience.
“So, how many PLR packs do I need to start a PLR store?”
For me it was one, and it wasn’t even for sale! Let’s go back to the beginning and I’ll tell you a bit about why and how I got into the PLR business.
I originally came to online marketing after trying a few other make money online methods. You know… things like surveys where you’re lucky to make $10 a month. When I was doing some research on other things I could do I came across this work at home mom blog and downloaded their free report. They pointed me towards the Warrior Forum. I started reading and learning but I everything took money to make money from what I could see, so I didn’t think I’d ever be able to do it.
I started noticing people offering up writing services for money. While I didn’t get great grades in English class, I did take English in college and I did knew I had a good grasp on grammar from doing my own fiction writing for fun. Of course, I was too nervous to actually put myself out there.
My First Writing Gig
I was lucky enough to find a guy looking for people to review a few websites. He just wanted some simple 200 word reviews talking about whether or not the sites were useful. I made got my first PayPal payment from writing and it made me think it might be a good path for me. I posted on the Warrior Forum asking for tips on how to get started and an awesome guy sent me a message offering to pay me $20 to write two articles provided I used that money to start a Warriors for Hire thread to get more clients.
That’s where it all began. I was writing and realizing I was really good at it. My clients loved my work even though I charged more than many of the other writers on the WF. I started wondering what else I could do with my skills. I had a website up but money was slow and I had a lot of spare time to write.
I had already learned about what PLR was and even bought a little bit for my blog and loved it. From there I started reading more on it.
I started learning about selling PLR by reading posts by Tiffany Dow, Ruth Pound, and Peggy Baron. What a cool idea… writing articles once and making money over and over again by selling them! And I can write about all kinds of topics without having to worry about the crazy keyword requirements that clients were giving me? Yes please!
I saved up money from a few clients and I bought PLR ATM and Become a PLR Writer and got to work. It was a great feeling! Those were the first two IM courses I ever bought and probably the ones that have made me the most money. I studied carefully, registered PLRContentMarket.com, signed up for Aweber, and slapped a simple theme on the site.
My First PLR Pack
A lot of people who want to get into PLR tell me they are waiting to have 5 packs or 10 packs of articles ready. I had exactly five articles, not packs, when I started advertising my site – and it wasn’t even for sale!
I started out by writing five articles on different topics and offered it for free to those who signed up for my lists. My main page said, “New PLR coming soon! For now, head over and download a free sample of my PLR.” Below that was some info about me and what I would be offering, but the main point was to get people to my very simple squeeze page. (I used a template squeeze page from one of the PLR guides.) I put a link to my free PLR and store in my signature in the IM forums I posted on, set my Skype status to the link, and commented on blogs with my PLR store in the URL field.
I started out not even selling PLR, I was building a list. From there I figured out which shopping cart I wanted to use, E-junkie, and wrote my first PLR pack. It was so exciting to email my list with my first ever PLR pack and I even made a sale! That was when I realized that PLR really could be for me.
I released more packs and started promoting PLR as an affiliate as well. Being an affiliate helped me forge connections with other PLR providers that would later become some of my best affiliates.
My store started with a plain theme, no logo/header, and a free pack of PLR. I redesigned it and grew it to what it is now, but I started with just five articles so I could get myself out there and start getting people to my site.
Don’t wait until you have “enough” content!
Everything doesn’t need to be perfect. You can tweak things once they’re up. Once you see traffic or even sales coming in you’ll be even more motivated to work on and improve your site.
Do you wait until things are perfect to get started? Or are you the type that puts your work out there and improves it as time goes on?