It may not seem like it if you don’t write PLR or promote Christmas gifts, but Christmas is right around the corner! Marketers everywhere are gearing up for the shopping frenzy that happens every winter.
As a PLR provider, a big part of my job is to provide relevant and high quality content that my buyers can use to make money. This means anticipating trends. I have to figure out what is going to be hot and what buyers are going to want and give it to them.
I’m in the middle of creating a ton of Christmas PLR. I’ve already released some and more is on the way. (You can see my Christmas and Gift PLR here.)
The real trick here is finding out what products are going to be hot, especially when it comes to toys. I’m going to tell you exactly how I do it.
The real key here is taking advantage of the huge amount of market research big corporations do. A company like Toys R Us spends a ton of money figuring out what the hot toys and products are going to be. More than that, parents decide what to look for when it comes to toys by looking at store advertisements. This means you can use this research to your advantage for the price of a Sunday paper!
When I sat down to start coming up with ideas for Christmas PLR, I started with some general holiday packs, like my Christmas Food PLR. That stuff is great, but most Amazon associates are looking for things like toy reviews and gift idea PLR.
Here is the step-by-step method I use to come up with ideas, and it is really quite simple.
- Buy one of the big, fat Sunday papers with all of the advertisements in them. For me it was the Seattle Times.
- Pull out all of the advertisements and sort them. If you are only planning to write about toys, stick to ads for stores like WalMart, Target, and Toys R Us. I also pulled out the ads for Radio Shack, Best Buy, and local sporting goods stores.
- Grab a pair of scissors and go through each ad, one by one, cutting out products that you may want to write about, especially things on the front page of the ad. Remember, stores put a lot of thought into what products get put in these ads.
- (Optional) Pick 2-3 products that you think will be huge sellers and set those aside.
- Put all of rest of the products into an envelope. I do this every Sunday during this time of year so the envelope gets more and more full as time goes on.
- Whenever you sit down to write PLR, just pull out one of the products from the envelope. Decide on an overall pack topic based on that product, whether it be writing about several related products or “gifts for x” type packs.
A lot of people may think this is a little too random and you should do more research, but what is important to realize is that many affiliates are looking for a wide variety of reviews and articles right now.
Here are some other ways to get ideas:
- Ask kids. If you have kids or your friends have kids, talk to them about what is hot. Kids know what toys and products everyone wants! Teens will also have a lot of good ideas for you.
- I like to go look through the toys in WalMart and bring a notebook. I take note of what they have big displays of currently and which toys kids are currently crowded around or begging their parents for.
- Watch the news. The news usually talks about new hot products from time to time. If not, you’ ll at least get a fair dose of commercials which can also give you ideas.
- Look around at the best sellers on Amazon.
- Don’t be afraid to stray away from toys. People buy more than just toys for Christmas!
I’ll stop here for now, but I’ve got some more ways I get ideas that I will share in a few days. For now…
In the comments below:
How do you get ideas for your PLR or for physical products to promote?