Today my main task is to work on a new article pack for PLR Content Market and as I sat down to pick out my article topics I thought the process I use to pick topics might be helpful to bloggers, writers, and PLR providers. So, today’s blog post is a step-by-step of me doing my research and deciding what my articles will be about.
Okay, so the topic for this pack is paper shredders. It was requested by a particular buyer and I’m not sure how much interest there is for it, but he’s a long time customer so I figured I’d take the time to put it together for him.
These are going to be informational articles, not reviews. My goal is to educate people about paper shredders, so first I need to know what types of things people want to know about them.
My first stop is always Ubersuggest. It’ll come up with lists of things people have searched for related to paper shredders.
So, here are a few ideas…
- Paper Shredder Oil (Do they use oil? I’ll have to look this up later.)
- Paper Shredders and Staples
- Paper Shredder Alarm Clock (I’m not sure what they’re looking for here… like a two in one combo?)
- Paper Shredder Blades
- Paper Shredder Cabinet
- Paper Shredder Diamond Cut
The list goes on. Obviously these aren’t article titles on their own, but each can be turned into one. For example: “Can I Replace Paper Shredder Blades Myself?” “Can Paper Shredders Deal With Staples?” “Which Paper Shredders Do Diamond Cut?”
There are a lot of other keywords listed there I haven’t gotten to yet, but you get the idea. I find keywords that make sense for an informational article and turn those keywords into questions. Personally I enjoy using questions as the prompts for my articles.
Yahoo! Answers is still a pretty popular site and it’s a great place to figure out what types of questions people are asking.
All you need to do is enter a keyword in the search box and you can sort by relevance, newest, most answers, and some other options. I normally take a look at the first page or two under each sort option.
So, here are some I found that look promising.
- How long is a paper shredder supposed to last?
- What should I pay attention to when choosing a paper shredder?
- How do I oil my paper shredder? (Okay, so they do need oil.)
- How do I unjam a paper shredder?
- Why shouldn’t I shred newspaper in the paper shredder?
- Can you put fabric in a paper shredder?
Once again, I didn’t even get past page two here. There is a lot of information here.
How to Pick a Topic
So, these two resources alone give me a lot of options. I could also browse Google, forums, blogs, and newspapers to get ideas but I’ve got enough here already.
The one thing I want to point out is that search volume isn’t the biggest factor you want to consider. You see, if this is an authority blog you’re going to be adding a lot of new content, so you want to be covering every aspect you can come up with as time goes on.
Instead, I look for questions and keywords that show up in both and start with those. For example, I’ll be addressing the oil issue in this set of articles since it showed up in UbberSuggest and was also asked on Yahoo! Answers.
In the end, I don’t think it’s important to pick the perfect topic. I think it’s more important to think about your audience and think, “Is there someone who needs this information?” If the answer is yes, add it to the list of topics to write about, if not for today than for in the future.
How do you come up with new blog post ideas?
Oh, and if you have any questions or ideas for future tutorials, let me know in the comments!