There are a few ways to set up a sales page. The most common way is to order a minisite from a graphic designer. A lot of them include the HTML template with the graphics so you can set it all up. It can be kind of confusing if you’re not used to it though. Since it’s HTML you either have to go in and edit the code or use an HTML editor where you just type in the words and it adds it to the code for you. When you’re done you upload it to your server.
Well, I’m a big fan of WordPress and what it can do, plus when I got started I really couldn’t afford to order a mini site for every sales page I made. Plus I wanted to be able to set up nice looking squeeze pages.
I found this theme called Profits Theme that’s pretty cool and I’ve been using it for a while. I used it to make the sales page for my video game PLR sale, the squeeze page for SquidsPro, and I’ll be using it for the sales page of Azon Review Blueprint.
I’m not very technically inclined. Even figuring out basic WordPress was a challenge to start. This was pretty simple though. There is a “generate page” button that will create a page with filler text and formatting there for you. All you do is edit in your own text, change the name of the page, and publish it.
Here are some of the features I like about it:
- You can drag and drop in elements like videos, headlines, and opt-in forms.
- There are a lot of color options. You can add colored borders to give it the minisite look, leave it white, have a colored header box with the rest white or light colored… you can make the pages look really nice.
- The squeeze pages look awesome and work for video squeeze pages too.
- You can get extra themes if you want more variety to choose from.
- It’s really easy to edit everything, add on testimonial boxes and things like that.
- It’s WordPress so you probably already know how to use it.
- It also works for all kinds of membership site pages.
- Since you can use custom headers, you can make it look like the cool minisites you see but you only need to buy a header and an ebook cover, saving you money on graphics.
There are a few downsides though.
- It’s a theme so you will either need to install it on a fresh domain or a sub-domain. I installed mine in a different directory so I can create sales pages for my PLR sales without changing the theme of my store. Personally I don’t mind doing it that way, the simplicity of using this theme makes it worth it.
- It’s kind of pricy. It’s normally $97, though it’s on sale for a few more days for $47. I hesitated for a bit at the $97 I spent on it but at $47 I’d jump on it. That’s less than one minisite costs. It’s only on sale until the 10th so if you’re even a little bit interested, click here to read the sales page.
- It did take me some time to figure out the dimensions for the header graphic but I found out after messing around that you get to choose how large you want it by editing how tall the header section is and how wide the sales page is.
- As far as I know, you can’t add a footer graphic.
I’ve heard that Optimize Press is another good option, but after all of the reading I did before buying, almost everyone who tried both prefered Profits Theme because they had more customization options and the pages looked cleaner.
I’ll be sure to post up the Azon Review Blueprint sales page as soon as it’s ready so you can see what it looks like with a nice header. I’m excited to get the graphics back and uploaded!
In the meantime, check out Profits Theme for yourself. It could make your launch a lot easier.