Getting the opt-in report always seems to be the easy part when I’m getting ready to build a new list. The hard part is always the follow up emails. I don’t know why, I just always have trouble planning and writing them.
PLR has been my go-to way of setting up a series for my niche lists. Sometimes I take regular PLR articles and turn them into emails but I always have better results of I can find an actual PLR auto-responder series. Since they were originally meant to be emails it makes sense they work better.
In lesson 3 we’re going to learn how to use PLR emails effectively. Here are the other lessons in this series if you missed them:
Here is the video for lesson 3 (courtesy of Tiffany Lambert) and below that you’ll find my text and extra tips as well as a free PLR download.
Step 1: Review the content and make sure it says what you want it to say.
I’ve said this in every other lesson so far but it applies to this one as well. I’ve seen so many people load up PLR without reading it first and start mailing it out. I end up getting spammed with bad articles, bad information, typos… it’s just plain bad. Don’t let that be you. Take the time to make sure you’re sending out good content.
Step 2: You don’t need to change the content, title, or anything like that but feel free to add in some personalization and opinions if you want.
If you want to use the email as is, there’s nothing wrong with that. If you want to add in some short stories about your personal experiences or include an opinion. Maybe you know something about the topic at hand that isn’t included and want to toss that in there too.
Step 3: Edit the greeting and closing so they’re the same as what you normally use.
If you normally say greetings instead of hello, go ahead and change that. Maybe you don’t like using the auto-personalization (I don’t really use it since I tend to only ask for the email address on my opt-in forms) so you want to remove that from the emails.
Step 4: Include a push to the sales copy.
Obviously the goal of this series is still to get people over to buy your product. You want to link them to that sales page and include something that makes them want to click it.
You’re not adding a lot here, just 2-3 sentences that ties your product in with your topic and then tell them to click your link.
Step 5: Let them know what’s coming up next.
At the end of each email you should let them know what to expect from your next email. If it’s a five email series, give them a few tidbits so they’re looking forward to the next one.
In the first email I normally give them a quick rundown of what to expect out of the entire series but I always end with something that gets them excited about the next email.
Step 6: In the last email let them know that you hope they enjoyed the series and to stay tuned for more tips.
You’re going to be following up with them via broadcasts in the future so they need to know they’ll be getting further emails from you. If they think the last email of the series is the end they’re not going to be too happy about getting even more emails.
And with that you’re all done! In my opinion PLR emails are the absolute easiest type of PLR to use. You barely need to do anything to get them ready to send out.
In the next lesson we’re going over how to use PLR sales copy, so please watch for it!
Don’t forget to check out Tiffany Lambert’s “Fight Disease With Food” package. It’s a complete business funnel and it’s only $17 until the 20th when it’ll be going up to $65. I’ve included an extra bonus if you purchase through my link. When you go to download you’re file you’ll also get a free weight loss PLR pack from my own PLR store!