How to Use PLR Content Funnels Part 3 – How to Use PLR Emails

emailGetting the opt-in report always seems to be the easy part when I’m getting ready to build a new list. The hard part is always the follow up emails. I don’t know why, I just always have trouble planning and writing them.

PLR has been my go-to way of setting up a series for my niche lists. Sometimes I take regular PLR articles and turn them into emails but I always have better results of I can find an actual PLR auto-responder series. Since they were originally meant to be emails it makes sense they work better.

In lesson 3 we’re going to learn how to use PLR emails effectively. Here are the other lessons in this series if you missed them:

Lesson 1 – How to Use PLR Articles

Lesson 2 – How to Use PLR Reports

Here is the video for lesson 3 (courtesy of Tiffany Lambert) and below that you’ll find my text and extra tips as well as a free PLR download.

Email Series from Tiffany Lambert on Vimeo.

Click here to download your free PLR email.

Step 1: Review the content and make sure it says what you want it to say.

I’ve said this in every other lesson so far but it applies to this one as well. I’ve seen so many people load up PLR without reading it first and start mailing it out. I end up getting spammed with bad articles, bad information, typos… it’s just plain bad. Don’t let that be you. Take the time to make sure you’re sending out good content.

Step 2: You don’t need to change the content, title, or anything like that but feel free to add in some personalization and opinions if you want.

If you want to use the email as is, there’s nothing wrong with that. If you want to add in some short stories about your personal experiences or include an opinion. Maybe you know something about the topic at hand that isn’t included and want to toss that in there too.

Step 3: Edit the greeting and closing so they’re the same as what you normally use.

If you normally say greetings instead of hello, go ahead and change that. Maybe you don’t like using the auto-personalization (I don’t really use it since I tend to only ask for the email address on my opt-in forms) so you want to remove that from the emails.

Step 4: Include a push to the sales copy.

Obviously the goal of this series is still to get people over to buy your product. You want to link them to that sales page and include something that makes them want to click it.

You’re not adding a lot here, just 2-3 sentences that ties your product in with your topic and then tell them to click your link.

Step 5: Let them know what’s coming up next.

At the end of each email you should let them know what to expect from your next email. If it’s a five email series, give them a few tidbits so they’re looking forward to the next one.

In the first email I normally give them a quick rundown of what to expect out of the entire series but I always end with something that gets them excited about the next email.

Step 6:  In the last email let them know that you hope they enjoyed the series and to stay tuned for more tips.

You’re going to be following up with them via broadcasts in the future so they need to know they’ll be getting further emails from you. If they think the last email of the series is the end they’re not going to be too happy about getting even more emails.

And with that you’re all done! In my opinion PLR emails are the absolute easiest type of PLR to use. You barely need to do anything to get them ready to send out.

In the next lesson we’re going over how to use PLR sales copy, so please watch for it!

Don’t forget to check out Tiffany Lambert’s “Fight Disease With Food” package. It’s a complete business funnel and it’s only $17 until the 20th when it’ll be going up to $65. I’ve included an extra bonus if you purchase through my link. When you go to download you’re file you’ll also get a free weight loss PLR pack from my own PLR store!

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  1. Great article, writing those emails to be catchy is always difficult. Thanks for sharing
    Andy Lockhart recently posted..7 Reasons to use Google+My Profile

  2. you make it sound so easy even for a rookie like me , im going to give it a try
    Denise recently posted..Perfect Oven ChickenMy Profile

  3. I’ve avoided having much to do with email subscriptions, and always stuck to just letting people sign up for the RSS feed delivered to their inbox. Mailing lists just seems to darn time consuming for me and a repeat of what’s on the blog. Wne you are using PLR in your mailing list, are you not also using it on your site? Or is that strictly for use in email only to change it up a bit?
    Misty Spears recently posted..Niche Site #2 Update: Niche Social Media ResourcesMy Profile

    • Well, for my email list I do send special info to them off and on but mainly it’s a way to touch bases with them when you post new content. People who use RSS feeds are in the minority and you want people coming back to your site. Your list is how you get repeat readers who keep coming back. It’s how you build a following.

      I thought it was going to be too much time to begin with but it’s been worth it. For most of my websites I don’t use a follow-up series, I just deliver a free report and then sent one time broadcasts when I post new things.

  4. I’m terrible with technology. But thanks for the tips!

  5. Interesting and useful information. Great advice whether you use PLR or not. I hadn’t thought of looking for PLR for email campaign. Something to look into. Thank you for sharing.
    Heather Cameron recently posted..Monday Morning Moment: Take TimeMy Profile

  6. I think it’s important to always at least review the PLR and change at list a little bit to make it more personal. As someone who receives tons of emails from IM, Bloggers, and Marketers, I appreciate when they take the time to add even just a couple of lines of personalization.

    I purchased autoresponder PLR in the past, but some of the feel too long for me so I cut them into two or three additional emails. That way you can personalize as I noted above and have a ton more to last a very long time. LOL! Great series – always good to hear what Tiff has to say.
    Edie Dykeman recently posted..Should Children Attend a Funeral?My Profile

    • Ya, I’ve seen some really long PLR emails and people just don’t read emails that long so it works a lot better if you shorten them up and just make a longer series instead.

  7. This is a super series Amanda, succinct, helpful, and I’m saving for the future.
    Marilyn Thompson recently posted..3 Ways to Get People to Read Your Blog PostsMy Profile

  8. This is an idea I’ve never thought of. Wow, this is a great nugget. You can treat each email with massive value and delivering great content. I will take this into consideration for my future autoresponder series.
    Nate recently posted..Why Storytelling Is Your Secret Weapon in Social MediaMy Profile

  9. Tiffany always offers such great information and her video series is just the icing on the cake.

    Perhaps if you break the emails into a 7-part series/report, it would be easier for you to write the emails?
    Bonnie Gean recently posted..Video Blogging Challenge – Day #11My Profile

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