When I was sitting down to write today’s blog post I was kind of drawing a blank on what to write about. I pulled out my list of blog post ideas I’ve compiled over the last year or so. Whenever I have an idea I write it down and when I cover them I cross them off. It normally serves me well but today none of them were feeling quite write.
So, I did what I normally do when I start writing I post. I thought about you. I thought about what you might be struggling with right now. Then it hit me… why not talk about that? I’ve got a very specific method I use to help me keep you in mind through the entire process of blogging.
It’s a little weird, or so I’ve been told by the very few people I’ve mentioned this to, but it works and it works well so just trust me, okay?
Step 1: Figure out who your target audience is.
Be specific. What kind of people are they? Are they a certain age or gender? What do they do for a living? The more specific you are the better.
Remember, this is your “target audience.” That doesn’t mean other people won’t visit your site, but these are the people you are speaking directly to.
For example, my target audience is bloggers and marketers. They’ll usually have a bit of experience blogging or earning online but they’re looking to take things a step further and make a living from it. They’re looking to build a long term business so they want to do things that last and do them ethically.
Step 2 (This is where it might get a little weird.): Start searching Google images for people who fit your “target audience.
If your target audience is 40 year old men who are just getting started golfing you could start looking for some golfing, some with their kids, some at work. Save them to your computer. These are for personal use only.
I have about 18 pictures myself but you can get as many or as few as you’d like.
Step 3: Print out each of those pictures.
Color or black and white doesn’t really matter.
Step 4: Tape or glue the pictures to a big sheet of paper.
Mine is four pieces of printer paper taped together and then I glued the pictures to it like a collage. Just arrange them however. This doesn’t need to take long or be anything special.
Step 5: Hang it up by where you work.
Mine is right behind and to the left of my computer screen. It should be somewhere you can see it without needing to fully take your eyes off of your computer.
Step 6: Take a few moments when planning out or writing your blog posts and look at those faces.
Your readers are real people like me or you. They have needs. They have fears, problems, and frustrations. They have passions. You’re trying to connect with those and if you want to do that you need to write like you’re talking face to face to them.
I find that looking at those faces and sometimes even just talking out loud to them helps me write like I’m having a conversation.
My significant other walks in on me working and looks at me like I’m crazy because I’m just talking to these pictures I’ve taped to the wall but I can’t argue with the results. It works for me and if you have trouble writing engaging content with your audience in mind, give it a try!
I’ve taken it a bit further as time went on. Each face has a name and a backstory. Jim runs a blog about acne because he struggled with it all through high school but he’s having trouble making any affiliate sales while Penny is getting plenty of affiliate sales on her weight loss blog but now she wants to create her own product to sell.
Today I sat here looking at these faces. They represent you and the things you need and want out of your online business and it helped me come up with an idea that I really felt would benefit you – and I really hope it does! Have a wonderful day and don’t forget to leave a comment letting me know if this blog post helped you in any way.