It was a pretty funny story.
See, about 5 years ago, I got an email from a well known copywriter and marketer, Michael Fortin, in which he offered a lifetime membership to The Copy Doctor, his membership site, at half price.
The only thing was, you had to get in by a certain time.
It was about 10 PM when I read the message and I was shaking with excitement. I’d been wanting to sign up for a long time, Just never had the money.
Anyway, I had about two hours to come up with whatever the half price was, so…
…I called a friend, woke him up, told him what happened, he transferred the money to my Paypal and I joined.
I remember I was the happiest person in the world that night.
Now, many years later, I’m still signed up, and the education I got from Mike was worth every penny.
Here’s the kicker, though…
I only found out about that promotion because I was on his mailing list.
If I wasn’t on it, I’d never know about the discount and he’d probably never gotten me as a customer. I wouldn’t have had the opportunity to learn from him and he’d have left some money on the table.
What’s the moral of this (terribly entertaining) story?
If you want to get as many customers as possible, if you want to take that traffic coming to your site and really monetize it well, you must have an email list (or should at least work on getting one.)
I know, I know, you’ve heard this many times. Everyone says the money is in the list, but building the darn thing takes so long, right?
Well, let me tell you something:
If you focused on building a responsive list a year ago, you’d have a great following today, and you’d be able to literally print money. I’ll tell you even more…
…if you start working on your mailing list today, you’ll have a great following in three to six months from now, and you’ll be able to print money then.
Sure, it’ll take some work and effort. Sure it’ll take some time, but it’ll be more than worth it. I can promise you that.
No one is going to force you to do it and the choice is entirely yours. Do you want to be able to print money at your own house, though? Just answer that.
Sebastian C is the owner of digismash.com.
Now, if that doesn’t motivate you to get building a list, I don’t know what will! But what if you don’t know how to build your own list? Well, I’ve got you covered.
In the comments below:
If you haven’t started building a list, what is holding you back? For those of you that are doing list building, what can you tell those who haven’t about the benefits?