I’ve mentioned over and over again that one of my current projects is working on my first info product. I’m struggling right now with something that a lot of new product creators go through. I want to share this with you and tell you about a few of the things I’m doing to get over it. I know some of you out there already have your own products on the marketplace and I’d love it if you’d leave some tips in the comments because quite frankly I’m shaking in my boots as I get ready to do my big release!
The main info product I’ve been working on is my Squidoo guide. It’s full of the strategies I’ve been using to make profitable lenses over there for a while now. The rough draft is done. The bonus is done. I’ve got ideas for the sales copy. I basically need to do some edits, create some videos, and set up the sales page.
As I get closer to having my product ready I’m getting really nervous. It’s not that I haven’t already written stuff and put it out there. I run a few blogs, I have a handful of Kindle books that make sales every month, I run a PLR shop, and I have done plenty of ghostwriting. This is totally different though. This is a product I wrote that will have my name on it. Not only that but I’ll be selling it to my audience full of people I care deeply about. The last thing I want to do is disappoint you guys!
After everything I’ve already done online, I’m terrified of failing because if I fail it’s not just me that suffers, it’s the people that trust me and buy my product. I know it’s good, but is it good enough? Is there enough new information? Does it cover the topic well enough? Did I explain everything clearly?
I sit here, terrified, forcing myself to push forward because that’s the only direction I can allow myself to go right now. Here are some of the things I’m doing to get over the fear and put this product on the market.
- I’m rereading and proofreading the report.
- I’m having my fiance proofread for grammar.
- I will give a copy to two people who I trust and have been writing on Squidoo for a while. These are people I trust to be honest and let me know if the product sucks or at least where I can improve.
- I’ll give out a few review copies to people interested in Squidoo who are either there but not making much money or who have not used Squidoo. Their opinions will help me shape the final product.
I’m really hoping this will help. I’m also thinking it might be a good idea to create a lens from start to finish following only the instructions in the report to make sure I’m not leaving anything out.
For you product creators out there, how did you get over this fear to start? For those of you who have yet to create your own product, is it fear that’s stopping you or something else?