“I Don’t Think My Product is Good Enough”

I’ve mentioned over and over again that one of my current projects is working on my first info product. I’m struggling right now with something that a lot of new product creators go through. I want to share this with you and tell you about a few of the things I’m doing to get over it. I know some of you out there already have your own products on the marketplace and I’d love it if you’d leave some tips in the  comments because quite frankly I’m shaking in my boots as I get ready to do my big release!

The main info product I’ve been working on is my Squidoo guide. It’s full of the strategies I’ve been using to make profitable lenses over there for a while now. The rough draft is done. The bonus is done. I’ve got ideas for the sales copy. I basically need to do some edits, create some videos, and set up the sales page.

As I get closer to having my product ready I’m getting really nervous. It’s not that I haven’t already written stuff and put it out there. I run a few blogs, I have a handful of Kindle books that make sales every month, I run a PLR shop, and I have done plenty of ghostwriting. This is totally different though. This is a product I wrote that will have my name on it. Not only that but I’ll be selling it to my audience full of people I care deeply about. The last thing I want to do is disappoint you guys!

Wiping off fear

After everything I’ve already done online, I’m terrified of failing because if I fail it’s not just me that suffers, it’s the people that trust me and buy my product. I know it’s good, but is it good enough? Is there enough new information? Does it cover the topic well enough? Did I explain everything clearly?

I sit here, terrified, forcing myself to push forward because that’s the only direction I can allow myself to go right now. Here are some of the things I’m doing to get over the fear and put this product on the market.

  1. I’m rereading and proofreading the report.
  2. I’m having my fiance proofread for grammar.
  3. I will give a copy to two people who I trust and have been writing on Squidoo for a while. These are people I trust to be honest and let me know if the product sucks or at least where I can improve.
  4. I’ll give out a few review copies to people interested in Squidoo who are either there but not making much money or who have not used Squidoo. Their opinions will help me shape the final product.

I’m really hoping this will help. I’m also thinking it might be a good idea to create a lens from start to finish following only the instructions in the report to make sure I’m not leaving anything out.

For you product creators out there, how did you get over this fear to start? For those of you who have yet to create your own product, is it fear that’s stopping you or something else?

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  1. I just heard in a podcast discussion today that we really don’t give ourselves credit for all that we have learned, all that we know. And also that there are so many people out there that don’t have ANY of this knowledge.. so there are a lot of people we can help! I am in the natural health and wellness industry, and in bringing that business online I have learned so much about internet marketing that I help other small and local businesses with their marketing and I love it!
    Vicki recently posted..Physical Wellness and Your HeartMy Profile

  2. I know exactly what you are going through. I have struggled for several years. I ended up creating a class on forgiveness on the web, and in person. I made a recording of my meditations. I am gaining some momentum and some confidence. I think you just have to get something out there. You will adjust it of course. As you do you will feel better and more confident. Good Luck.

  3. Dear Amanda,

    I want to congratulate you for taking such huge steps in going for it and doing the thing that you’re most afraid of doing.

    It took me 6 years to write my book, “Lovin’ the Skin You’re In” As a woman who’s struggled with emotional eating for almost forever, I’ve been so deeply connected to the outcome of my writing that for years I just couldn’t write.

    I learned that the best way to produce quality content and believe in yourself is to deal with those nagging doubts that say, “you’re not enough” I know them well, and that’s why I wrote my book to teach women how to tame those meanies.

    Here’s what works for me. I use and teach my clients a simple DIY stress relief process called Emotional Freedom Technique. EFT is like a cross between tapping on acupressure points on the body and thinking about what is bugging you. In terms of how it feels, it’s kind of like getting a great massage at the same time that you’re having a therapeutic breakthrough. It feels so good to lighten your load.

    Whenever I find myself worked up and in a lather over something that makes me feel uncertain and insecure or worried, I just find a quiet place where I can be alone. Then with my dominant hand, I massage the side of my other hand and just begin to verbalize the way that I feel at the same time that I begin to tap on the side of that hand.

    I continue to vent and gripe until I feel my energy change. There are other points where people tap, but I tend to prefer to just either rub the side of my hand or tap that area as I say what’s on my mind. The research that’s been done on this through several clinical trials indicates that it lowers the cortisol levels in the body by as much as 25% and it sends a calming signal to the brain to pair whatever thought you have with a sense of peace and calm. Pretty cool. I credit EFT with my ability to finally move beyond working on my book to now promoting and selling it. And that’s what continues to work for me. Give it a go and see how it does for you.

    • Thanks! I’ll try it for sure. I’ve been afraid to push forward before but this feels so different that it’s time I try something different to get through it. Thanks for sharing your story too!

  4. Amanda,

    I think it is really exciting that you are creating this product despite your fear, and that you are willing to talk about your fear. It sounds to me like to talked yourself past the fear by reinforcing the successes you’ve had in the past. What if what you call “fear” is actually excitement and heightened awareness? If so, then it is serving a purpose of helping you to be cautious and deliberate and eventually really proud and to please your crowd? The “fear” helps you to be intentional, and maybe it’s a variation of stage fright– if you weren’t a little scared, you might not bother preparing for the spotlight!
    Emily recently posted..What’s this all about? Part I: CRAVEMy Profile

  5. I wish I could help you, but my problem isn’t fear and what others will think. My problem is “time” and having enough of it put aside to work on something other than tutorials and blog posts.

    I take care of a partner and home, cook, clean, and make weekly trips to the hospital and cancer center for treatments. The time I do have is limited and quite frankly, I’m surprised I get the things done that I am doing.

    I don’t outsource, YET … but at the rate I’m going, I’ll need to hire out very soon.

    I think you’re afraid because even though you’ve written plenty before this, this is an actual product with a sales page and launch process. You’re stepping outside of your comfort zone and when somebody does that, it’s a little intimidating.

    I think I’d worry if you weren’t nervous. 🙂
    Bonnie Gean recently posted..Dressing for Success in the Home OfficeMy Profile

  6. No matter how many products I develop, no matter how many places I have been published, I still have to push myself to finish projects. It is so easy to get caught up in the fear that they are not ready, not good enough. Keep pushing through. You’ll be so glad you did!
    Julie – Wahm Solutions recently posted..By: ScarletMy Profile

  7. Amanda, this is totally normal. You’re going to be nervous, period – everyone always is – especially with a first product.

    So just “sit with your feelings” as Craig would say and understand that it’s good to be nervous – it means you CARE. If you didn’t feel it, I’d be worried.

    Your product will rock – everything else you do does!
    Tiffany Dow recently posted..Finding a Coaching Model That Suits MeMy Profile

    • Thanks! I knew I’d be nervous, just not this nervous. Like with vlogging I’m just going to have to push through and do it even though I’m nervous and hope I feel better on the other side.

  8. The first thing that jumped out at me was the idea of doing the lens

    1. to make sure you didn’t miss anything and
    2. as a case study (aka marketing tool and great giveaway report) for the guide itself.

    To your questions of fear – I wonder if it has more to do with what’s going on at Squidoo over the last few weeks and that is being projected as “worry” or “fear” onto getting your product out there?

    Maybe I’m stating the obvious. I do that. 🙂

    • I’m not too worried about the changes. I had two lenses locked and I knew the would be locked before the sweep because they were “starter” lenses with no real content on them. The changes are scary because they’re retroactive but all in all they’re going to make the site stronger.

      I was thinking that making the lens may also be a good video bonus. I could do a screencast along the way.

  9. Amanda, I hear you loud and clear! I finally started blogging with Tiff’s Blog Challenge, it has gone fairly well, still have to push myself to do it. I always think someone else has already blogged about the same things and my content is not unique enough. So far no one has complained!

    • You don’t always have to share unique information, you just have to share the unique you! Share the information in your own way and people will appreciate it. I’m sure everything I’ve shared has been shared elsewhere, but I make a point to include my experiences and share it in my way. That’s what makes it unique.

  10. I think following your guide step by step is an excellent idea. I used to do that with lesson plans and sub plans to make sure that what I was saying made sense.

    If you need a ‘beta tester’ to give you an outside perspective, I’d be happy to help.

  11. I like Akismet, too. I sometimes get a kick out of reading my spam – it can be unintentionally funny at times. I one had one that said to beware of Brussels. I always thought they were shifty vegetables.
    Katie S recently posted..Your Official Motivational Message for the WeekMy Profile

  12. Amanda, Good for you for sticking to creating your products. I have been in creation mode as well and have had some of the same concerns.

    Here is a story that might help. It helps me.

    A few years ago I decided to reupholster the interior of a travel trailer we had just purchased. I sew, a lot, but had NEVER done upholstery. There was NO pattern, and the cloth that was on there was not something I was going to touch. In fact, we took out the cushion and upholstery and just threw it away.

    I measured the space, drew up my ideas, measured again. Purchased new foam and material. Measured everything again! Cut the foam and then laid it on the material and measured (YES, AGAIN!)

    Picked up my scissors and put them down. Packed the material away for the evening.

    My husband was watching all this with a perplexed look. He asked me what I was doing. I just did not have the confidence that I could do the upholstery job.

    I thought about more that evening and came to the conclusion that if I did a really lousy, awful, terrible job, I would just take my scissors and cut the material into a hundred pieces and put it in the trash!

    The next morning, I got out the foam, material, measuring tape, and scissors. Cut the material, sewed it up, installed it on the foam and came out with an amazing upholstery job that I was quite proud of!

    So, now when I wonder if the project or products I am working on are going to be good, I remind myself that I can always get the scissors, cut the project into a hundred pieces and put it in the garbage! (Figuratively for information products.)

    The cool thing is, when other people found out I had done the upholstery, they were AMAZED and complimented me on it.

    So, JUST DO IT!
    Arla DeField – SayingNoWithoutFeelingGuilty.com recently posted..Saying NO is selfish, Right?My Profile

    • Thanks for the story! Ya, if I sit here afraid I’ll never get anywhere. I’ve gotta at least create SOMETHING and from there I can learn what I did write and what I did wrong.

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