I opened my PLR shop, PLR Content Market, in November of 2011. I was new to making money online and new little to nothing about marketing. I was a freelance writer looking for a way to start writing for myself. Many of the writers I followed were also PLR sellers and it seems like an amazing opportunity, and it was!
At this point my shop only has 20 PLR packs because my releases were very off and on for a while, but I still make a nice income from it. I have affiliates who promote my stuff and I also promote other stores as an affiliate.
More and more I see people asking questions about opening up their own PLR shop. I’d like to share some advice from my experiences in selling PLR and also refer you to some great resources that I have used in my PLR career.
Now, remember that what works for one doesn’t always work for everyone. This is all based on my personal experience and observations.
1. Build your list from day one. Most of your sales will come from your list and your affiliates. This is also how you get repeat buyers. I use Aweber to host mine. (If you need help setting up your autoresponder, this guide will help.) Believe me, it is worth the price to get started building your list right away. The longer you wait the harder it will be to make sales with your releases, not to mention you will be losing so many potential subscribers when they have no way to sign up for notifications.
2. Pick a shopping cart with an affiliate program from day one. You may not get many affiliates day one but you want to be ready for them when they do come. One of the great things about selling PLR is that most sellers don’t see other sellers as competition. When someone buys PLR in a niche they will usually buy more PLR than one provider has in their store.
E-Junkie is a shopping cart and will also take care of tracking affiliate sales. It has a low monthly fee and the price is based on how many items you have for sale. If you are starting out on a budget, E-Junkie could be perfect for you. It is what I use for my shop and I find it very simple to use and well worth the money.
DL Guard is more pricey up front but it is a one time payment. You see many of the more well known PLR sellers using this. Tiffany Dow is an example. The biggest issue is that it doesn’t manage your affiliates. Luckily you get integrate J Rox Jam in with it and you can still have affiliates.
Whichever you go with, you will be ahead of the game when you ARE ready to actively promote affiliates.
3. Get set up on Twitter, FB, and G+ with your shop. Social media is huge. I am most active on Twitter and it is where I see the most of my social media traffic coming from. You can follow me here. The key is to network with PLR buyers and sellers and socialize. Retweet and reply to other people’s tweets, tweet out quotes or blog posts you think your following will like, and things like that. Make sure you are doing more than just promoting yourself!
Here are a few great PLR sellers to follow:
Of course this is just off of the top of my head. There are plenty more out there! I learn so much by following other sellers and starting conversations with them.
4. Going niche is great, but so are PLR stores covering tons of niches! Here is the thing… if you are selling PLR in many niches you have a much larger pool of potential customers, but when you go niche you have the chance to brand yourself as the “go-to” person for PLR in that niche. That is powerful! Either way works and if you are feeling adventurous you can even do both. I know a few sellers that created several shops, each covering a single niche and linked them together in a “PLR hub.” It seemed pretty effective.
This post is getting pretty long so I’ll leave the tips here and get some more together for you in the next day or two.
One thing that really helped me get started was learning from other PLR sellers. I bought every guide I could find and I learned a bit from each one.
Become a PLR Writer by Peggy Baron – This one was actually my favorite out of the ones I bought. I loved that she went into detail explaining what it was like to be a PLR writer and how to make the transition from freelance writer to PLR seller. The course came with some worksheets that I still use while researching topics to write about. The sample squeeze page really helped get me started quickly because I was really stumbling while writing one myself. She also offers a monthly newsletter aimed at PLR providers which was AMAZING. I learned so much. It was like advanced training for PLR sellers.
PLR ATM by Tiffany Dow was a very close second. Tiff is a majorly successful PLR seller and that alone was enough for me to look forward to picking up her product. While Peggy’s product worked better to get me up and going fast, Tiffany’s product went into so much detail on areas like picking topics that are also important. I felt that Tiff’s course was much more complete. She even includes a list of topics that her own customers have requested which is a great place to start when you are stuck and don’t know what to write about!
PLR Business Training by Lisa Stoops is especially great for those who want to outsource their PLR content but either way you will pick up some great tidbits from her product. My favorite part of Lisa’s product was actually the upsell which includes an advanced training report and access to a private PLR seller’s forum. Why is this so awesome? Since I joined I have had the chance to connect with many more PLR sellers, gain affiliates, and brainstorm with likeminded marketers which is really helping me take my PLR store to the next level. It is really powerful stuff!
PLR Insider Secrets by Ruth P is the most recent guide I have purchased. Since I have read all of these other guides there was a lot I already knew but I still learned some great things about making my shop profitable. Ruth tells you about her personal experiences and troubles with her PLR shop and gives you tons of great tips.
I’ll be doing a full review of each guide in the near future to make it easier for you to pick which is right for you. In the meantime, watch out for part 2 where I’ll give you some more lessons I’ve learned while running PLR Content Market!
In the comments below:
I’d love it if you would ask me any questions you may have so I can aswer them in the comments as well as in my next post.