All over the internet there are marketers talking about new products, techniques, and strategies. It can get overwhelming but as you get more experienced you also get better at tuning them out. It’s very rare that I hear about a new product and decide I need it. My business is going smoothly and I (mostly) know what I’m doing with my methods.
What I do instead is I follow bloggers that are using similar methods, share the same dedication to ethics, and people I trust. This is where it can get tricky.
If a blogger I follow were to start talking about some new mobile marketing guide, I’d skip over it. I don’t do mobile marketing and I don’t really want to start. It doesn’t fit in with my vision for my business. In fact, I thought I was getting really good at resisting temptations! Here’s where I’m having an issue. A blogger I respect who is involved in many of the same business models I am started talking about something I’ve considered many times in the past.
Tiffany Dow is reviewing a product about podcasting. I’ve looked into it but generally decided it wasn’t something I want to add right now. Down the road when I’ve mastered other things I’m working on I might be interested. I clicked and read her review anyways because I knew that if she was reviewing the product she would be doing podcasts and I was going to want to hear them. Her podcast was great but it got me thinking about my audience. They enjoyed my vlogs. Would they also enjoy podcasts? Could I reach MORE people with podcasts?
I’ve already got a lot on my plate and while this is something that could work really well within my business, now is not the time to be adding more on to what I’m already doing. I need to get a handle on what’s already on my plate. Just because I can add podcasting and it could be really beneficial, it doesn’t mean I should – at least not yet.
An important part of running your own business is knowing when to say no, even when you don’t want to. Saying yes could help my business grow but it could also put so much on my plate that things start getting skipped over or rushed which could hold my business back.
How do you deal with situations like this? Are you good at knowing when to say no?
I will say that podcasting IS in my future, but not until everything else is more in order. I’ve always been interested in podcasting and I have a great mic for it already.
P.S. Who else is joining in on the “Freaking Fantastic Blog and List Building Challenge“? I’ve got some great freebies lined up for my list for during the challenge. It’s going to be a lot of fun!