Knowing What You Are Talking About Helps

Two days ago I stopped by our local video game store, something I tend to do a few times a week. I was super excited to see the big demo station for the Wii U in a box in the middle of the store. The guy behind the counter was on the phone and excitedly told me to wait a minute because he had some news. I waited and browsed until he got off the phone and he came walking over to tell me that they had no room in the back so they got permission to set it up early and if I waited I could be the first in the store to try it out!

It was awesome. I played the demo of the new Rayman game and learned a lot about the system itself. People were worried the control pad was going to be heavy. It wasn’t. People thought there wouldn’t be many interesting applications for the tablet, but it added a lot to the game. I learned a lot about the Wii U that I used to update my Wii U Squidoo lenses and blog posts. (I was a little disappointed that there was only one demo available.)

What’s the moral of this story? When you write about something you love, finding content ideas comes much more easily. Don’t be afraid to find a way to write about your hobbies. When it comes to my video game content, I know what I’m talking about because my fiancee and I are both avid video game players. We read the magazines, we go to the stores, we buy the products. Best of all, I LOVE writing about this stuff. It shows in your writing when you care.

Now, I’m not saying you have to totally love what you write about, but the more you enjoy your topic and the more time you spend learning about it, the easier it will be to write and engage your audience.

Coming Soon: Tips for Writing With Limited Subject Knowledge

Note: For those of you promoting or planning to promote the Wii U, I have a PLR pack on it that you can find here.

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