Today I bring you a guest post by Matthew Roe on using PLR for list building. I’ve mentioned him a few times before. He is a fellow PLR advocate and my go-to person for general WordPress and SEO questions. So, when he asked if he could write a guest blog, how could I say no?
List Building With PLR
If you’ve been around PLR (Private Label Rights) anytime within your career, you know one thing is for certain… the PLR product has been used before. If you didn’t know before, you now know. So, the million dollar question is how do you turn those PLR products into automatic winners that will build your list time and time again?
There are a couple of things about PLR that make it so great, the first one being you can do whatever you please with it (for the most part). The second one (and probably the most important) is that the research is has already been done for you so there is no need to spend hours, days or even weeks trying to figure it all out.
So, what is so great about something that hundreds (if not thousands) of other people have that seems to be streaming it’s way through the internet faster than the black plague? It’s simple, you can edit it. When it comes to PLR products, my favorite thing to do is completely re-format the entire system and here soon, I’ll tell you exactly what I mean.
So there you are, you’re just starting IM and downloaded 100,000 PLR articles that – you guessed it – hundreds of other individuals have. So, what can you do with all of these “worthless” articles? How can you leverage this content to start building your list? Well, one idea is to turn them into an autoresponder series. If you think about it, there’s 52 week’s in a year. All you need is 52 articles to turn into a follow up sequence, each and every week, for an entire year. Oh wait, you say you have 100 articles in your niche? Well why not create an Ebook about your topic that you can send to your subscribers immediately after confirmation? I know I do!
With just 100 articles, I have myself a year long sequence and complete Ebook, just waiting for people to optin to my list for.
Wait though, what about all those pesky PLR Ebooks with crappy minisite designs? You know, the ones that cost $1.50 on tradebit that you can easily pick up in a free membership site? Yea, those! Well, here’s an idea for you – Why not take that report and turn it into a simple audio or video presentation? It’s not hard, all you need are a couple of slides with you reading the information to them. These can easily be created using a program like Camstudio or Windows Movie Maker.
What about those PLR products that are already in audio and video format? Well, a simple transcription turns those into completely new Ebook products, just waiting for you to give to your mailing list. You don’t even need any special software for this! Just a little bit of patience, a small chunk of change (Think Fiverr anyone?) and of course, a word processor like LibreOffice.
If you sit down and look throughout your hard drive, you’ll see plenty of PLR products you’ve downloaded throughout the year. You can easily use a free program like my instant squeeze page generator to build your squeeze page with. Be sure to check out my video squeeze page generator as well!
In the comments below:
What are your favorite ways to use PLR to build your list? Do you have any tips you would like to share?