When I sat down to get back to work I started tallying up how much I was going to need to pay my online bills. We kind of have this rule that we pay online bills with money from our PLR and writing for clients and I wanted to stick to that.
Today I want to share my thought process as I put together my new package and got it up for sale. (Click here and check it out for yourself!)
So, after adding it up I needed about $150 to pay immediate bills like domain renewals, hosting, and my autoresponder.
I only had a few days to get something up and for sale. I didn’t want to just put my existing PLR on sale, I’ve done that before and I always get better results with new PLR. I also wanted it to be something people could get some real value out of.
I started a PLR pack on fruit and vegetables a few weeks ago but never quite finished it and I figured why not now? Gardening is really big this time of year and people spend a lot of money on both information and supplies. It’s not just long time gardeners either. People are growing food at home to save money, to avoid GMOs, and to prepare for disaster. The niche is getting bigger than ever this year.
The biggest thing I thought about while putting together the package wasn’t “How do I make more money off of this?” as much as “How do I make sure this pack is worth it to buyers?” As a product creator I think that’s the most important thing you should be thinking about. Is this going to be of value to whoever buys it? How can I make it more useful or valuable?
For me that answer was to add some extra stuff to it. I had the articles for content. So how do they make money with this content? Commissions! I went on Amazon and found five highly popular items with pricetags of $30-300 and write reviews for them. Now they’ve got ready-to-go reviews to add their affiliate links to.
What next? Oh, they need traffic! Social media is one of the best ways to get traffic to your blog. This is where I did something I’ve never done before. First I decided to include some tweets. Some are related to gardening in general while others are directly related to the articles. I researched popular hashtags to include and left room for links in all of them. Boom! Now they’re ready to promote through Twitter.
Now what about Facebook and Google+…? The obvious choice would be social media graphics but I’ve always been so horrible with them. After getting my hands on a copy of Bonnie Gean’s Infographics KickStarter I pulled out some of the templates for social media graphics she included and messed around with them on this site called Canva. After a while I started being able to come up with some things that didn’t look horrible at all! From there I took things over to GIMP (free image editing software) and kept practicing and I was able to come up with some that look pretty nice!
Here are the samples I used on the sales page:
They’re basically simple and attractive images that people can use on their pages to get likes, shares, and start discussions. Each one is made to be a conversation starter where the page admin can ask a question or include a link along with it.
Now, this time it took me several hours to create the 10 minutes. I was messing around for nearly 4 hours before I even STARTED on the first one. Now that I’ve taken the time to learn a new skill it’ll be so much faster and I can quickly and easily create these as bonuses for my packs.
I normally charge $1 per page for my PLR, $2 if it’s limited. I limited the gardening pack to 200 buyers so normally I’d charge $20 just for the articles and an extra $10 for the reviews. Whenever I list through JVZoo I like to make it a great deal to attract new affiliates and widen my audience.
The entire package ended up including:
- 10 articles.
- 5 product reviews.
- 10 tweets.
- 10 social media graphics.
And I priced it at $12.
As for promoting it, I only did a few things.
- I emailed my affiliates to tell them how to promote it. I also included an extra article and some social media graphics for them to send to their lists while promoting to make it a more attractive offer for both them and their readers.
- I posted about it in a Facebook group for PLR providers to reach affiliates in there.
- I email my own list.
I was so grateful when only a few hours later I had reached my goal of $150. Everything I make from here on can go back into my business since I need some good membership software for my next big project.
Now, there is one thing that didn’t go as well as I had hoped in all of this. I did an upsell for the first time. After buying the pack buyers got redirected to an offer for all of my existing gardening PLR. That’s two 3000+ word reports and about 30 articles for $17. No one picked up the upsell so I’ll need to do some more brainstorming on how to make a more valuable upsell next time I put together an offer.
It was a lot of work I ended up doing in not a lot of time but it feels great to be working and I’m so thankful that I was able to reach my goal. It’s giving me a lot of confidence going into my next project.
Have a wonderful day!