If you spend any time at all on Internet marketing forums, or even just on the Internet in general, you have probably heard of Pinterest. Now, that doesn’t mean you know what it is tough, does it? If you haven’t been there, you still probably know that Pinterest is a social networking site based around sharing pictures.
Why are people freaking out about some new social networking site? New social networking sites rarely stick, right?
Well, the bigwigs over at Facebook, Twitter, and now Google Plus have been dominating the social networking scene for some time now, but Pinterest is still managing to slowly make its presence felt everywhere with its growing popularity and functionality. In the last few months the number of visitors skyrocketed to 11 million, which is about a third of Twitter’s user base, which is unheard of for a new social networking site. Internet marketers are taking notice and flocking to Pinterest to promote their business and create brand awareness.
How does Pinterest work?
Pinterest has been described as a virtual pin board and online scrap book. It is a photo sharing website that allows users to create and share sets of images pinned to different “boards.” You can pin images from websites you visit or repin things other people have pinned. Think of it like Twitter with pictures.
Signing up for Pinterest is a simple process. Right now it is invite only so you will need to get an invite from a member or get on the waiting list. Once you get your invite, you either sign in with your Twitter or Facebook and you are a member.
The main page is like a giant pin board where you will see the latest pins of everyone you are following. You can also click the “Popular” tab and see what the popular and trending pins are.
To get started with Pinterest, you have to set up an account with the site. Without an account you only have the liberty to browse through the activity of the users. You cannot participate in any of it. There are two ways to set up an account. You can either receive an invitation from a friend who is a member of the site or you can ask for an invite from Pinterest. The registration process requires that you integrate the Pinterest account with your Facebook or Twitter account. Users who log in via Facebook should use the “Timeline” format. The sites homepage displays a “Pin Feed” to view activity among boards.
What are the benefits of using Pinterest?
- Pinterest stands to gain with its clever and simplistic design and ease of use.
- Pinterest increases the number of visitors to a site to double and triple the amount. This increase is greater than that recorded by any other social networking site.
- The methods used to market products are authentic.
- Pinterest is a user generated content site. It is equipped with procedures to deal with copyright issues for images and other posted material. Content owners can complain about the use of their material and ask them to withhold the display of any such material. However, until now this has not been an issue.
I’ll be posting a blog post in the near future going over more ways to use Pinterest for marketing methods. In the mean time, feel free to check out Pin It Profits – An Internet Marketer’s Guide to Pinterest, a great guide to using Pinterest as part of your marketing efforts.
In the comments below:
Link me to YOUR Pinterest page! You can find me on Pinterest here.
Need an invite? Let me know in the comments below. (Be sure to tell me where to send it.)