The first expert interview about product creation is with Peggy Baron. If you don’t know who she is, you may still have come across her products. I first met her through her PLR store, All Star PLR. Her PLR was always really high quality stuff so it’s always been one of my go-to places to buy PLR. She also released a guide to starting a PLR store that was one of the first info products I ever bought. When I decided to do these interviews, Peggy was on of the first people I decided I would contact. So, here we go!
Notes added in by me throughout the interview will be in blue.
Q: I’m familiar with a number of your products about selling and using PLR. How many info products do you have on the marketplace right now?
A: I’m really not sure of the total count. My central business is All Star PLR and I’ve done some related things like the Easy Article Starters. (Easy Article Starts are probably my favorite thing Peggy has made. They’re basically article outlines so you can create your own unique articles from her research. Like PLR, but not. Read more here.) Then there are products that I enjoyed creating but then didn’t spend a lot of time marketing them. Some not related to PLR are IM-Focused, Twitter Success Stories and Real Book Blueprint. I’ve also got a site called Cookin’ Kids and I did a newsletter membership that I have since turned into ebooks.
Q: When Become a PLR Writer was released Tiffany Dow had PLR ATM on the market. Did that make you more nervous about releasing your product? Did you do anything differently in an effort to make your guide unique? (I bought both when I decided to get into PLR and they were both fantastic and helped me in different ways.)
A: Thanks! I really wasn’t too nervous about what others would think about me releasing a PLR How To after Tiffany, but I did email Tiff before I did it to make sure she was okay with it. I didn’t want Tiff to think I was copying her. I knew that we had different styles and our own unique ways of doing business, but to be sure that I wrote what was true for me, I did NOT read her product before I wrote mine. I felt like we both had a lot to bring to the table, and how we approach things might speak to different people. (I’m struggling with this on my Squidoo guide. I’ve read so many guides and I don’t want it to leak into my guide.)
Q: Here is one from one of my readers. A lot of bloggers say that you should blog every day to build and maintain an audience. On your blog I only see periodic updates. How do you promote your products without building an audience by blogging regularly?
A: Oh, I’ve been caught! lol. Honestly, I have several blogs and some see more attention than others. Then I’ll shift focus and you’ll see more posts on one and not the others. (This is my exact issue.) I do believe it’s better to blog more often, to be consistent, but don’t feel you have to do it every day. You’ve got to have something worthwhile to say!
When I was blogging very consistently on http://peggybaron.com, I spent a lot of time on it and a lot of time commenting on other blogs to help build my readership. I had some posts really take off and I made some decent affiliate commission checks when I talked about products I use, but I just couldn’t sustain the pace when I was trying to create products too. I’d rather spend my time helping others with their content than posting my own content.
Q: Out of all of your products, which would you say took the most time from start to release? Why is that?
A: Unquestionably it was the first one that took the longest. I was new to IM and I had no idea what I was doing. I didn’t know how to set up a squeeze page, download page, or even how to zip a file, but I had stars in my eyes (or fog on the brain) and stumbled my way through. My first product was an ebook where I got 11 marketers to answer my questions about HOW to take care of a list and build relationships with subscribers. Coordinating 11 people and trying to ask them all 3 different questions was mind-boggling and not a speedy process at all.
It was less scary to release this first product because I gave it away for free to build my list. I still use it today on my site http://peggybaron.com as info like this is still timely.
Q: As I’m getting ready to release my non-PLR info product I’m facing a few different problems, but one of them is figuring out if it’s actually ready. How do you make sure you’re covering everything that needs to be covered in your products?
A: Don’t be a perfectionist! Perfectionism won’t feed and clothe you in the manner you’re dreaming of. 🙂 If you can’t go through it once more and decide whether it would answer the buyers’ questions or help them in the way you intend to help them, then ask a few of your readers to preview it and give you honest feedback. I’ve gotten some really good ideas from my readers. (Thanks! I’m planning on picking a few people from my Facebook group to beta read the report.)
However, sometimes your intent is not to give them all the answers, but give them a taste (for free or at a low price point) and if they’re interested then offer an upsell of more info. If you’re not ready for a full-blown funnel, at least offer them resources (with your affiliate link) as to where they can get more info or helpful tools. Okay, I’m starting to ramble.
Q: If you had one tip for someone who is trying to create and release their first info product, what would it be?
A: One tip: If you’re scared to death, make the product free upon download. Giving it away takes the pressure off, for sure.
Another thing to remember if you’re having self-confidence issues – you know more about your topic than a lot of people do! And the people who are interested in hearing you on your topic are the ones who know less and want to learn from you.
Okay, one more tip… unless you’re an extremely well-known person who’s just jumped into the IM arena with your first product, you’re not going to have a huge audience that first time. It’s comforting for some people to know that – the whole world won’t see their first ebook and they can get it out there, experience the bumps of the process, and leap at the next product creation.
Lots of great tips! Thanks for taking the time to answer my questions.
I’ll be passing the link on to Peggy so if yo have any other questions, leave them in the comments and maybe she’ll stop by and answer!
Don’t forget to subscribe to my newsletter using the box below and like my FB page to stay up to date with the product creation expert interviews.