Product Creation Experts – Interview With Ruth Pound

A lot of you are full swing in creating your new products so I decided it was time to bring you another product creation experts interview!

Today’s interview is with Ruth Pound of Net PLR and Content Shortcuts. She’s been a very fun blogger to follow because she spent quite a bit of time traveling while also working online (which I know a lot of you hope to do one day). Her products at this time are about selling PLR and ghostwriting, which have been my methods of choice for earning money from home.

One thing I learned from Ruth is that even if you’re a bit shy, if you’re willing to work at it you can still get your name out there. I was happy to get a chance to ask her a few questions! Enjoy.

Q. For those who don’t know you, could you tell me a bit about yourself and the products you’ve created?

DSC00219A. I started working online in 2008 as a freelance writer. To be honest, I only did it because I couldn’t find a job at the time! But that was one of the best decisions I ever made. I also dabbled in website flipping and I created several niche sites.

After a couple of years, I moved away from freelance writing and started creating PLR packs to sell over and over again at This business worked well for me, and I enjoyed working with and supporting other PLR sellers, so I decided to release two eBooks on the subject in 2012 (PLR Insider Secrets and PLR Membership Profits). Later that year, I also published an eBook on Kindle as a starter guide for those looking to start a career as an online writer.

Q. I know you outsource as part of your PLR business, but which (if any) parts of creating and releasing your other products did you outsource?

A. I did not outsource anything for my info products, aside from a cheap cover from after the product was created. However, I am definitely a fan of outsourcing and am trying to outsource more and more.

I wanted to create a product that was completely from my own experience, so I wasn’t planning on outsourcing any of the writing. But there were still quite a few other things I could have outsourced:

  • Formatting of the eBook,
  • Proofreading (I had a few people willing to do this for free :)),
  • Zipping up the file and uploading the downloading,
  • Creating the download page and OTO setup,
  • Uploading the product into a shopping cart,
  • Customer service after the sale (some questions you need to answer yourself, but things like re-sending download files can easily be done by a VA),
  • Setting up a new mailing list for your buyers to join,
  • And so on.

You might not hire different people for all these things. A general VA could definitely help you out with most of them.

Q. It seems like creating the product is the most difficult part… until that part is done and it’s time to promote. Which methods have been most effective for promoting your products?

By far my most successful promotional method is to promote to my current customers and mailing list subscribers. This might not sound useful to those who don’t yet have a list, but it’s a good reminder to start your list from day one, even if you don’t yet have a product!

However, I also got a lot of new buyers for two reasons:

I launched my products on the Warrior Forum, which is full of internet marketers looking to buy good informational products. The $40 fee to list there is basically a fee for advertising your product to more people. It’s not right for every product, however, and a lot of buyers there do expect very low prices.

I offered 100% affiliate commissions. I was willing to do this because I knew I’d make a profit from my own customers who didn’t buy through an affiliate, plus I also offered an OTO on the product. Affiliate promotions accounted for a lot of my sales and I always recommend you have an affiliate program in place for any kind of product.

Q. I know you’re a bit shy and introverted (like a lot of my readers). How has that affected your product creation ventures? How to you work your way through any extra hurdles that it causes?

A. There seem to be a lot of extraverted marketers out there who aren’t afraid to big themselves up to boost sales. I am not saying this is bad, but introverted people like me usually find it difficult to do! Thankfully, I think my customers appreciate a down-to-earth sales page without the hype.

Video and audio products are also very popular, but they were outside of my comfort zone at the time I released my products (I am slowly getting used to them now!) so I just stuck to my best format: writing.

Another potential hurdle is confidence, and I think this can affect just about anyone. Releasing a product means making a statement that you have enough experience to teach others what you know, and sometimes it can be difficult to understand that people are willing to pay for your experience!

The thing I always try to remember is that, even though there may be people out there who know more than me, there are plenty of people who are newer than me and who can learn from what I have to say. Plus, even if nobody bought my product, what would be the worst that could happen?

It took me a lot longer than I wanted to release my first guide because of those hurdles, but ultimately it went very well, so I encourage you to just try it and see what happens!

Connect with Ruth on her Facebook page!

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  1. What a great interview! Shy & introverted sums me up as well, it’s great to know that the down to earth approach works. Thank you Amanda and Ruth.
    Kerry McNally recently posted..Basic Search Engine Optimization for Affiliate Blogs Or What Is SEO?My Profile

  2. Great article, thanks and will go and check out Ruth’s FB page

  3. Thank you so much for interviewing me Amanda!
    Ruth recently posted..Why NOW Is The Time To Create Your First ProductMy Profile

  4. Great interview. My favourite line: “if nobody bought my product, what would be the worst that could happen?” This is the scary point that we all face and the fact is that nothing bad will happen. We would be disappointed but we would have gone through the process and then we can learn from it.

    Thanks to Amanda and Ruth 🙂
    Victoria @ My Daily Cuppa recently posted..Weekly Roundup Vlog – It Feels Great To Get Stuff DoneMy Profile

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