If you already know the basics of Pinterest, this one is for you.
You probably already know the basic Pinterest marketing techniques. You use nice pictures, you create themed boards, you add Pinterest buttons to your site… but you’re still not getting the best results. How do you take it up a notch so your pins reach more people?
Building followers is one way but there is actually an easier way that doesn’t really require you have many followers. What it DOES require is that you’ve been actively pinning your own stuff as will as pinning and repinning other people’s stuff to your boards. If you have, this method can really help you get more visibility on Pinterest.
I have to be honest, I don’t promote on Pinterest often, but I did this back when I was publishing a lot of recipes online. You know how big the recipe niche is on Pinterest. I went from 5-10 repins to having some posts with over 500 repins.
The secret is these:
That group of people I followed means that this is a “group board.” Group boards are Pinterest boards where multiple people can pin to them. What makes them so special?
- You have other people helping to ensure the board is active.
- The other people will promote the board too.
- When you post a pin, all of the board followers will see it including people who are simply following another person who is pinning on the board. This is the real power… even if you have 10 followers, if another person pinning to the board has 2,000 they will also see your pin.
I’m sure you can already see why they’re so awesome.
So, how do you get permission to pin on a group board? You can start your own or you can search for ones in your niche.
They don’t make it too easy to search for group boards so I’ll give you the two methods I use.
1. Use the search function.
Search for a keyword like you would search for pins. If your niche is “diabetic friendly desserts” put that into the search bar. At the top there will be tabs for pins, boards, and users. Go to the boards tab.
Now just scroll down looking for boards with that group board icon. When you find one you’re interested in, check out the board. Many will have instructions on how to join the board at the top. If not, you’ll need to message the board owner and ask.
Make sure to tell them why you think you’d be a good addition. Don’t just promote your blog and tell them you want to share your posts. Talk about how you’re interested in the topic and read about it a lot. Mention that you also have a blog and would like to occasionally share those posts. They don’t want members who will pin promo after promo. Of course, I should hope that you’re being honest when you tell them all of this!
2. Group board databases.
If you search “group boards” you’ll find links to all kinds of group board databases. These people compile lists of group boards that accept contributors. You can look through them and find boards to apply to.
These are great if you’re in big niches like recipes. Smaller niches are going to be hard to find among the more popular topics.
The most important thing through this entire method is to remember you’re not JUST promoting. You’re getting social. Don’t just spam pinning your own stuff, learn to use Pinterest like the average user and ALSO pin your stuff.