I love Amazon review websites. I enjoy writing product reviews and they’re just a fun type of website to create. I’ve also tend to see faster success promoting physical products than digital products.
I wouldn’t say I know everything about what makes an Amazon review website work. I don’t really do much SEO. I don’t follow all of the newest methods of getting things done quickly. I don’t bother with special plugins or anything. I still see results though.
A few days ago I posted in a Facebook group asking people to link to their Amazon affiliate websites because I was curious what other people were doing with their sites. I also asked them to let me know how they were doing traffic and sales wise if they didn’t mind.
As I looked over them I was thinking about my own sites and what these guys were doing better. There were also some common trends that separates successful sites from unsuccessful sites. I sent a few of them some feedback but I know a lot of you are working on affiliate sites so I wanted to share some insights with you as well.
Here are the top three mistakes I see on Amazon affiliate review websites.
1. Boring content with no personalization.
If they just wanted the features of a product they’d just go to Amazon. Take some time to personalize your content. Include some humor or stories. Make sure they know you understand what they’re looking for in a product.
For example, when I was writing about blender bottles I mentioned that I used to wake up and make my protein shakes in the blender but my family would get so mad at me making all that noise at 7AM. Rather than giving up my shakes we decided on a compromise. I’d use a blender bottle for my morning shake and I could use the blender for a smoothie in the afternoon when everyone was awake. From there I started finding all kinds of recipes I could make using just the blender bottle and I ended up using it more than my blender.
Storytelling sells. It also helps the reader understand you’re a person like them giving them a recommendation rather than just selling to them.
2. They only list features, not benefits.
When you’re writing a review you’re obviously going to have a list of features but that’s boring and isn’t always that helpful. Sure, they know how strong the engine of that blender is but do they know why that’s good or how that is going to help them? Is that strong enough to easily blend ice?
List your features but also explain why each one is a benefit. Do some research on why each feature is important.
On my blender site I was writing a review and the list of features mentioned the “drive” and I had no idea what that was. I looked it up and found out the drive is the part that connects the motor and blade. A strong drive is important because it’s the first thing to break on cheap blenders. I can pass that knowledge on to my readers so they know why a metal drive is better than a plastic drive.
3. All products reviewed are great and if they have a negative they barely mention it or try to turn it into a positive.
You hear this advice a lot. Always write a positive review and mention a negative somewhere to “build trust” and spin it as a positive for more sales.
While you do want to make sales from your Amazon site, your goal should be to leave a buyer feeling informed enough to make a decision. That means being honest. And honestly, some products suck.
I don’t seek out a product just to give it a bad review but if I’m reviewing something and it’s not that great I’m going to say that. If a product has a major flaw, I’m going to mention it.
When I mentioned this to someone they asked what the point was if no one was going to buy through a negative review. Isn’t it a waste of time if you’re not going to make money with it?
Here are a few reasons it’s worth writing less than positive reviews.
- It shows your readers you’re honest. You’re not just selling them things.
- Readers will trust your site more since you’re one of the few sites that lists negatives without trying to spin them.
- You can recommend other products they should check out instead.
Back to the blender example, I was reviewing this blender that wasn’t a bad blender for casual use but there were a lot of customers mentioning that it was burning out within a few months if they used it everyday. It was really inexpensive so if you only make a smoothie once a week or something it could be a good option but otherwise I recommended they check out a more sturdy blender that was $20 more.
At the end of the day I care about my readers. My goal is to make honest recommendations and make sure they’re informed before they click over to Amazon to buy.
If you’re interested in more blog posts about the do’s and don’ts of Amazon affiliate review sites, let me know in the comments!