I’ve been discussing my newest Amazon review site, Smooth Blenders, with you guys off and on and I’ve mentioned most of my traffic comes through social networking and shares. It’s coming from Facebook (a little bit) and Pinterest (most of it). Honestly, the Pinterest traffic isn’t really from my own pin, it’s through other people pinning.
I got quite a few emails asking how I was getting traffic to a review site from social media. Quite a few people said they tried it but it didn’t work. Well, I’m going to give you a tip that will hopefully change the way you think of review sites and social media.
People rarely tweet, Facebook share, or pin reviews.
That’s just how it is. No one wants to pin “Review of X-Brand Immersion Blender.” You know what they do share? Solutions to common problems, tips, recipes, and interesting content.
I’m going to keep using my blender website as an example. If I were to write a review of a Vitamix blender, I might get a few shares from smoothie enthusiasts who use the blender or are thinking about getting it, but not many, but if I post some tasty green smoothie recipes to my blog they’re sure to get a lot more shares because people love recipes. Well, in that recipe I can link to the Vitamix. Why? Because it’s great for making green smoothies. Cheap blenders tend to chop the leaves instead of grind them into the smoothies so they just aren’t as smooth without a higher powered blender.
Another option is to simply name your reviews something more interesting. Rather than “Review of Vitamix X” I could name it something like “What is the Best Blender for Making Green Smoothies?” I can discuss what makes some blenders better than others, maybe compare a few options, and end with which one would be the best for the job. It’s still a review and won’t get quite the social reach as the recipes, but it’ll get more than the basic review because it’s a question people are asking.
Of course, you can share your reviews as well, I always do. I get a little bit of traffic to them. Most will go to the more interesting articles and from there people click to my reviews. (I also get a nice bit of traffic from Google and Bing, but that’s not what we’re talking about here.)
When you’re planning your social media approach, it isn’t enough to set up the pages and start trying to gather likes. You need to think about the average person on Facebook, Twitter, or Pinterest. What types of things are they actually interested in? What are they going to care enough about to read? What are they going to think is cool or interesting enough to share with their friends? Not you trying to sell to them, that’s for sure!
In the end it’s all about writing articles and blog posts that are informative, interesting, and entertaining. Create something that people want to share with their friends.
Can’t think of what kind of content to create that could get people sharing? Leave a comment or use the contact form to send me a message. It doesn’t matter your niche, there is always something worth sharing!