Earlier today I was talking with someone about my blog and how I struggle to keep it as updated as I’d like when things like a bad cold or a particularly busy day outside of the house come my way. They asked why I don’t just outsource all of my blog content so I don’t need to worry about it. While I outsource in many parts of my business, I’ll never outsource all of my blog content.
This blog is all about me connecting with you. That doesn’t really work unless I’m writing the content myself. That being said, a big part of what I’m trying to do is help you guys succeed more in your online business, so I’m more than happy to do things like:
- Interview another marketer that knows more about a particular subject than I do.
- Post guest posts by other marketers.
- Link to other resources.
- Bringing another writer on to co-write the blog. (They would have to be a very particular type of person because they would need to fit in well with me and all of you readers.)
Honestly… the biggest problem is that I like to share my personal experiences with you guys. I like giving you information I’ve had to learn first hand.
Now I’m wondering, how many of you feel the same way? Let me know in the comments.
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There are instances where outsourcing the blogging content works – but when you’re branding your voice/personality as the base of the content, it doesn’t work well.
Minna Bryant recently posted..Evicting Negative Thought Tenants That Don’t Pay Rent
Ya, in a lot of ways it’s a branding thing. You can’t brand yourself if you’re not putting yourself into what’s on your site.
I absolutely feel the same way! This is where we get to know each other and develop relationships. I might outsource for other projects, but not my personal blog. I’ve been thinking about just writing some backup content to have on hand when things get a bit hectic.
Jeni Starr recently posted..My First Infographic
That’s what I’ve been trying to do. The problem then is that I just want to post it up so everyone can read it! Otherwise I feel like I’m hording it. lol
I always think of a blog as a way to connect with your audience – so that in itself would make me want to do it myself.
I also want the blog posts to be in my own voice.
Getting ideas from all over is great, but I agree the blog content is better with the individual writing.
Mary
Mary Kathan recently posted..Puppy Bowl 2013
Outsourcing can be so great but you can’t outsource your own ideas and experiences. If I was simply sharing information, outsourcing may be a good option, but I’m trying to provide more than that.
I agree Amanda. My blog is my connection to you and others visiting it. While I would love to write 2-3 posts a day, that just isn’t possible with my schedule, so I try to write a single post every day.
Hopefully people like the content enough to return!
Bonnie Gean recently posted..How to Add HTML Pages to Aweber
I know I return every chance I get! Keep up the good work Bonnie.
Wise words Amanda, I would love to get to the point where I outsource almost everything, but I agree that your blog is your way to brand yourself and give it that ‘personal touch’.
Also, when you bring personal pieces of your life into your blog (like say a shared love of video games for instance;) ) it allows people to feel like they really know you. Like you are a real person and not just some random person behind a computer.
One thing that’s been working for me lately is doing videos during my lunch break and then one day (usually monday) I will create pics to go with the videos and make an outline of the vlog itself. For me, this makes it very easy for me to just replay the video while I am writing up the vlog and ‘fill in the blanks’ of the basic outline I had created.
Rachel Young recently posted..Guess What…You Are Already a Sales Person
I really need a good way to create videos while I’m out. I don’t drive, my fiance does. I could film them in the back seat while he drives!
I agree with you. This isn’t a case where outsourcing the actual blog content would work that well, because you’re being very personal and sharing your experience.
Guest posts and interviews would be an excellent fit.
Of course there are plenty of other things you could outsource to save yourself time here – like research projects, having an infographic made, or having someone hunt down new programs for you to review later,
Loretta recently posted..Distracted by Distracting Distractions
Ya, I do have a VA that does some graphics, finds good images for me to use, and reads forums to give me lists of questions people are asking. That has been a huge time saver.